Responsibilities

• Design, plan, and execute end-to-end marketing campaigns for Smithbucklin and 360 Live Media - from strategy and content development through launch, metrics and refinement.
• Write and assemble campaign content (emails, landing pages, ad copy, social posts) and ensure alignment with audience targets and campaign goals.
• Build and manage segmented email campaigns to engage prospects, nurture leads and support pipeline development.
• Manage digital ad campaigns with a focus on LinkedIn (including sponsored content, retargeting and lead generation).
• Identify and test additional marketing channels to expand reach and deliver high-quality leads.
• Oversee a structured referral program to encourage client, partner and employee lead-sharing.
• Track performance metrics (open rates, CTR, conversions) and continuously optimize campaigns.

Requirements

• 7-10 years of experience in B2B marketing, demand generation, or campaign management (alumni office, agency or professional services experience preferred)
• Proven track record in email marketing and lead-nurture programs (HubSpot, Marketo, or similar tools)
• Experience with event marketing and attendee acquisition campaigns
• Analytical mindset with the ability to interpret data and optimize campaigns for performance
• Excellent communication, collaboration, and project management skills
• Self-starter with a bias toward action and a focus on results
• Exceptional attention to detail and ability to manage multiple projects with tight timelines

Preferred

• Association experience is a plus