Responsibilities

• Manage and execute in-market campaigns including digital advertising campaigns, virtual events including webinars, and development of sales enablement content with the goal of driving Data & Services sales with merchant organizations.
• Contribute to in-market event (owned events and industry events) execution including branding and content development of US merchants event strategy and lead the event planning and execution.
• Analyze campaign performance against evaluation metrics (e.g., leads and sales opportunities generated), and consistently communicate outcomes to stakeholders while identifying opportunities to improve performance.
• Effectively partner with third parties (e.g., marketing agencies, event organizers, etc.) and internal partners to drive desired outcomes.
• Partner closely with sales and business development teams to align campaign priorities, support target account engagement, optimize lead handoff, and track post-campaign follow-up.
• Plan and manage regional events, trade shows, executive briefings, and other field activities that build brand relevance, deepen customer engagement, and generate qualified leads.
• Own hands-on campaign execution and performance reporting for field events, target account marketing activities, and regional demand generation programs.
• Navigate Mastercard approvals, contracting, budget, and reporting processes with strong attention to detail and operational discipline.
• Coordinate with regional business owners, country teams, product marketing, partner marketing, customer marketing, and sales teams to deliver integrated programs that are relevant to North America market needs.

Requirements

• Minimum of 7 years of B2B marketing experience, with strong experience in field marketing, demand generation, account-based marketing, or event-led customer engagement.
• Self-directed, creative, and commercially minded; able to proactively bring ideas forward, solve problems, and find practical ways to improve campaign performance and customer engagement.
• Strong writing and messaging skills for field marketing activities, including speaker submissions, stage presentations, event invitations, campaign localization, direct promotion copy, and sales enablement materials.
• Proven ability to work effectively in a matrixed marketing organization and build strong relationships with sales, product, regional marketing, and global marketing partners.
• Hands-on experience developing email campaigns, event communications, nurture journeys, and other campaign assets.
• Detail-oriented, well organized, and able to manage multiple programs, stakeholders, timelines, and priorities in a fast-paced environment.
• Analytical and performance-oriented, with the ability to pull, interpret, and present marketing data to inform decisions and communicate results.
• CRM experience required; Salesforce.com experience preferred.
• Marketing automation experience required; Salesforce Marketing Cloud experience preferred.
• Comfortable traveling up to 25% of the time to support North America events, customer engagements, and internal planning moments.

Preferred

• Salesforce.com experience preferred.
• Salesforce Marketing Cloud experience preferred.
• Bachelor’s degree in marketing, business, communications, or a relevant field of study preferred.

Benefits

• Mastercard benefits for full time (and certain part time) employees generally include: insurance (including medical, prescription drug, dental, vision, disability, life insurance); flexible spending account and health savings account; paid leaves (including 16 weeks of new parent leave and up to 20 days of bereavement leave); 80 hours of Paid Sick and Safe Time, 25 days of vacation time and 5 personal days, pro-rated based on date of hire; 10 annual paid U.S. observed holidays; 401k with a best-in-class company match; deferred compensation for eligible roles; fitness reimbursement or on-site fitness facilities; eligibility for tuition reimbursement; and many more. Mastercard benefits for interns generally include: 56 hours of Paid Sick and Safe Time; jury duty leave; and on-site fitness facilities in some locations.