B2B Ecommerce Manager

New York City, NY (Unknown)

$94K/yr – $103K/yrSenior Level3+ years expFull time

Posted 5 days ago

Job Summary

The role owns driving bottom-funnel performance for B2B eCommerce through ROAS-focused campaigns, self-serve ad platforms, and data-driven reporting, while coordinating with external distributor digital teams and cross-functional partners.

  • Own lower-funnel KPI campaigns and data-driven optimization
  • Lead collaboration with distributor digital teams and internal stakeholders
  • Translate insights into actionable improvements across merchandising, email, and online campaigns

Job Description

Responsibilities

  • The eCommerce B2B manager will have a proven, successful track record in managing lower funnel KPI campaigns, such as ROAS, direct response, online sales or growing market share.
  • Ecommerce expertise will cover self-serve ad platforms, creative best practice, online merchandising, email, and creating and analyzing actionable reports and data scorecards.
  • Strong relationship management and communication skills are required.
  • The role will serve as lead point of contact with external distributor partner digital teams.

Requirements

  • Bachelor’s Degree; specialization preferred in eCommerce, digital marketing, or shopper marketing
  • 3 - 5 years of experience managing lower funnel KPI campaigns, such as ROAS, direct response, online sales or growing market share in B2B environments within CPG
  • A high-level of “hands on keyboard” management of self-serve ad platforms such as Carrot Ads, Critero, Google Ads Manager
  • Intermediate to advanced Microsoft Excel skills
  • Very strong writing and negotiation skills

Preferred

  • Knowledge of the alcohol spirits industry 3-tier system.
  • Experience collaborating and influencing CPG brand marketing and sales teams.
  • Experience working with and managing 3rd party agencies.
  • Great attention to detail.
  • Excellent verbal, written, and listening communication skills.
  • Effective problem-solving and analytical skills.
  • Ability to manage difficult, complex markets and achieve business objectives.
  • Be able to work with little supervision and demonstrate the initiative necessary to handle multiple projects in a timely manner

Benefits

  • We offer a competitive salary and benefits which are designed to promote our employees financial wellbeing. Employees are also eligible to participate in a bonus plan.
  • Our employees enjoy a generous vacation entitlement.
  • Comprehensive Private Healthcare that includes Medical, Dental & Vision
  • Our employees can join our 401(k) savings plan. The company matches employees’ contribution up to 5%, in addition to a Discretionary Contribution.
  • Our Employee Assistance Programme offers practical, impartial support on everyday matters ranging from medical, financial and legal to home and family issues.
  • Our Life and AD&D cover is a multiple of three times your annual basic salary.
  • Product allowance so that you can enjoy our fantastic portfolio of brands with your family and friends.
  • Every employee has the opportunity to claim funding each year for a charity or charities for which they have raised money, volunteered their time or personally donated.
  • Learning resources to help you be your best self.
William Grant & Sons logo

William Grant & Sons

William Grant & Sons is an independent, family owned premium spirits company.When our founder William Grant established our company in 1887, he had a vision to make the best dram in the valley, and that vision stands true today as we build brands that are loved the world over.These include our eight core brands: Glenfiddich, Grant's, The Balvenie, Tullamore D.E.W., Drambuie, Hendrick's Gin, Sailor Jerry Rum and Monkey Shoulder. We have distilling and bottling operations in Scotland, Ireland, Iceland, India, the US and Mexico and a team of over 2,600 people at 48 global locations. We consistently win the industry’s top accolades, which are testament to the quality of our liquid, our dedication to our craft and the talent of our people. One hundred and thirty four years on, we are leaders in the international spirits industry and have ambitious plans for growth to ensure our business is sustainable for the long term. William Grant was a true pioneer. He worked with a close-knit team of talented and passionate people to create a legacy that endures and their spirit is very much at the heart of our culture today.

Founded in 1900
Bellshill, Scotland, GBR
2.7K employees (388 in marketing)

Salaries

Posted range

$94K/yr – $103K/yr

Taken straight from the job posting.

See all William Grant & Sons salaries

Marketing Team

Marketing Team Size
367 (14% of company)
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
43.7K
Traffic Source Mix
Search
43.2%
Direct
39.6%
Referral
9%
Social
6.8%
Paid
1%

Headcount Trend

Current headcount: ~2.7K
William Grant & Sons logo

B2B Ecommerce Manager

William Grant & Sons · New York City, NY · Unknown