Responsibilities

• Develop and execute a comprehensive B2B demand generation strategy to achieve business growth objectives.
• Build and manage an omnichannel marketing approach that encompasses digital, social, email, events, and other channels to engage and convert business customers.
• Collaborate with cross-functional teams to align marketing strategies with sales objectives and product developments.
• Analyze market trends and customer insights to identify new business opportunities and enhance marketing efforts.
• Design and implement targeted marketing campaigns to generate leads and nurture them through the sales funnel.
• Implement lead generation tactics, such as demos, webinars, and other value-add content to capture high-quality leads.
• Develop lead nurturing workflows and lead management processes to help define and develop MQLs for inside sales.
• Build outbound prospecting infrastructure and content to identify and feed potentials into automated flows.
• Measure and report on the effectiveness of marketing campaigns, adjusting strategies as necessary to maximize ROI.
• Stay abreast of the latest marketing tools and technologies, ensuring Cedar Electronics remains at the cutting edge of B2B marketing.

Requirements

• Bachelor's degree in Marketing, Business, or related field.
• At least 3 years of experience in B2B marketing, with a proven track record in demand generation and omnichannel marketing strategies.
• Strong understanding of the latest marketing tools and technologies, with the ability to leverage them to drive business results.
• Excellent communication, organizational, and project management skills.
• Self-starter with a high degree of initiative, creativity, and problem-solving ability.
• Ability to work collaboratively in a team environment and communicate effectively with stakeholders at all levels.
• Hands on experience with HubSpot, LinkedIn Ads, and other B2B tools is a must.

Benefits

• Full-time salaried position with benefits.