B2B Demand Generation Marketer

USA (Remote)

Salary Not AvailableMid Level2+ years expFull time

Posted 4 months ago

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Job Summary

Drive and optimize B2B demand generation across email, website, and outbound to generate qualified leads.

  • Own demand gen programs from inception to optimization across multiple channels.
  • Must-have: 2–4 years in B2B marketing with HubSpot, Apollo, and CMS experience.
  • Standout: Remote-first role with tight collaboration to leadership and sales plus experimentation.

Job Description

Responsibilities

  • Execute and test demand generation experiments across email, website, and outbound-assisted programs
  • Build and iterate on campaigns designed to generate qualified leads
  • Track performance and support ongoing optimization
  • Build and manage drip and nurture campaigns in HubSpot
  • Maintain segmentation, workflows, and campaign reporting
  • Support CRM accuracy and marketing operations processes
  • Implement website updates, landing pages, forms, and CTAs
  • Support conversion testing and performance analysis
  • Coordinate with design resources as needed
  • Build and maintain outbound sequences in Apollo

Requirements

  • 2–4 years of experience in B2B marketing, demand generation, or growth
  • Hands-on experience with: HubSpot (email, automation, campaigns)
  • Apollo (sequencing and targeting)
  • Website CMS tools (Webflow, WordPress, or similar)
  • Google Analytics or equivalent
  • Canva or similar tools
  • Experience executing marketing programs independently
  • Strong attention to detail and follow-through

Preferred

  • Experience marketing to agencies or performance-focused teams
  • Familiarity with AdTech or MarTech
  • Experience in early-stage or scaling B2B companies

Benefits

  • Direct ownership of demand generation execution
  • Close collaboration with leadership and sales
  • Opportunity to run experiments and build repeatable systems
  • Remote-first role with travel opportunities
Growth Channel logo

Growth Channel

Growth Channel helps marketers plan, launch, and optimize digital ad campaigns across 225+ channels including Display, Digital Out of Home, Mobile, Connected TV, Audio, Video, and streaming services from a single dashboard.The process of advertising doesn’t start with a campaign setup. It starts by identifying who you’re targeting, where, and with what message. With Growth Channel, users are guided through a process to help identify “buyer personas” (ICP), the best channels to reach them, and content recommendations. Finally, to “activate” (launch) those campaigns across the multiple paid media channels from a single dashboard.Growth Channel also provides access to 500K “success recipes” from 50 data integrations and previous campaign data, enabling users to maximize ad ROI by 10x compared to standard prospecting campaigns with the power of its Deel Learning engine.

Founded in 2020
Austin, Texas, USA
19 employees (11 in marketing)

Traffic Signals

Monthly Visitors
2K
Traffic Source Mix
Search
23.8%
Direct
57.9%
Referral
7.6%
Social
9.2%
Paid
1.3%

Headcount Trend

Current headcount: ~19

Marketing Team

Marketing Team Size
10 (53% of company)
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$1.2M
Last Raise
$1M
Seed, 3 years ago

Funding History

  • Jan 2023
    Seed • $1M
  • Oct 2021
    Pre Seed • $200K
  • Jul 2020
    Pre Seed