Responsibilities

• Build the Growth Engine
• Design and operate a full-stack marketing system that generates a consistent pipeline of qualified B2B leads. This includes: Organic demand generation — SEO, thought leadership, and content distribution; Paid acquisition campaigns — LinkedIn, Google, and programmatic channels; Conversion optimization — landing pages, CTAs, and lead capture flows; CRM and marketing automation — tools, workflows, and pipeline tracking
• AI-Powered Marketing Automation
• Design and deploy AI workflows to automate marketing operations, including: Automated content generation and scheduling pipelines; AI-assisted outbound prospecting and lead enrichment; Intelligent reporting and campaign performance analysis
• Lead strategy for SatYield's visibility across both traditional and AI-powered search, including: Keyword strategy and technical SEO for financial data and ag intelligence queries; Optimizing content for AI search surfaces (Perplexity, ChatGPT, Gemini, Claude); Building a content library that positions SatYield as the authoritative voice in satellite-driven crop intelligence
• Lead Generation and Pipeline Growth
• Build scalable lead acquisition pipelines targeting institutional finance audiences: Develop targeted account lists across hedge funds, quant desks, commodity traders, and ag banks; Run outbound campaigns via LinkedIn, email, and content marketing; Partner with the team on product-led growth and client case study programs

Requirements

• 3+ years in B2B growth marketing or demand generation
• Demonstrated experience marketing to financial services, fintech, or data/analytics platforms
• Proven track record generating qualified pipeline and measurable revenue impact
• SEO and organic growth strategy
• Paid acquisition campaign management (LinkedIn Ads, Google Ads)
• Content and thought leadership marketing
• Analytics, attribution, and funnel optimization
• Working fluency with AI tools and marketing automation platforms

Preferred

• Experience marketing alternative data, fintech, or analytics platforms to institutional clients
• Familiarity with commodities markets, agricultural finance, or quantitative investment
• Ability to build AI-driven marketing workflows from scratch — not just using AI tools

Benefits