Responsibilities

• Lead development and execution of North America marketing strategies that drive revenue growth, market share expansion, portfolio adoption, and customer acquisition across the Advanced Wound Care business.
• Develop integrated growth plans aligned to business objectives, customer needs, market dynamics, and commercial priorities across the U.S. and Canada.
• Identify market opportunities, emerging trends, and competitive threats across acute care, post-acute care, outpatient, physician office, and home care settings.
• Partner with regional and global leadership teams to translate strategic priorities into executable market plans and measurable business outcomes.
• Support portfolio performance, annual operating plans, forecasting inputs, and demand generation initiatives that advance business growth.
• Lead North America portfolio strategy and commercialization planning across the Advanced Wound Care portfolio.
• Partner closely with Global Upstream Marketing and Global Downstream Marketing teams to provide market insights that inform innovation, launch planning, and portfolio investment decisions.
• Develop launch strategies and go-to-market plans for new products, portfolio expansions, and strategic growth initiatives.
• Drive portfolio optimization, lifecycle management, pricing recommendations, and adoption strategies that support customer and business outcomes.
• Translate customer and market insights into actionable strategies that improve portfolio utilization and commercial performance.