AVP, Marketing Investment Planning Agency Strategy & Operations at AT&T | Dallas, TX | $232K/yr – $348K/yr

AT&T

AVP, Marketing Investment Planning Agency Strategy & Operations

Dallas, TX (On-site)

$232K/yr – $348K/yrSenior Level10+ years expFull time

Posted 4 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own multi-product investment planning and governance to maximize ROI across consumer, business, and enterprise marketing, with a sharp eye on revenue, KPIs, and cross-functional alignment.

Investment strategy: set thresholds and prioritization that balance enterprise needs with product and campaign priorities.
Cross-functional alignment: partner with Finance, Product, and Marketing to build unified metrics, inputs, and reporting for decision-making.
Vendor governance: define and manage agency/vendor rosters, sourcing processes, and performance frameworks to improve efficiency and outcomes.

Job Description

Lead the annual bottoms-up marketing investment planning process across the organization, translating revenue goals, product priorities, market conditions, and profitability targets into clear budget recommendations.
Develop investment thresholds, prioritization logic, and budget allocation recommendations that enable AT&T to meet or exceed business KPIs.
Partner with Finance, Product, and Marketing teams to build unified metrics, planning inputs, benchmarks, and reporting frameworks that can be measured and optimized.
Build a multi-product investment strategy that prioritizes marketing spend across Consumer, Business, and enterprise initiatives based on revenue potential, strategic importance, and measurable impact.
Develop holistic planning methodologies that balance enterprise priorities with individual product and campaign needs.
Provide an informed marketing point of view on forecast feasibility, risks, opportunities, and tradeoffs to guide leadership decision-making.
Define and manage the agency and vendor roster to ensure the Marketing & Growth Organization has best-in-class external partners across media, creative, data and analytics, CRM, research, production, and related disciplines.
Lead agency and vendor sourcing processes, including RFIs, RFPs, capability assessments, onboarding, transition planning, negotiation support, and final award recommendations.
Collaborate with Procurement and Legal to manage contracting, service models, scopes of work, and commercial terms that create cost savings, strategic synergies, and operational clarity.
Establish governance frameworks for roster management, agency approvals, briefing processes, decision rights, operating models, and ways of working across internal teams and external partners.

Oversee agency and vendor performance management, including KPIs, scorecards, 360 evaluations, and recommendations to improve quality, efficiency, accountability, and business outcomes.
Design processes that improve workflow efficiency, speed-to-market, compliance, scalability, and consistency across agency-enabled marketing activities.
Monitor marketing investment performance throughout the year and recommend adjustments based on business conditions, revised forecasts, campaign performance, and enterprise priorities.
Provide executive-level visibility into investment planning, budget decisions, agency performance, and operating model effectiveness for Marketing & Growth Organization leadership and C-level stakeholders.
Serve as a consultative partner to marketing and business leaders, ensuring spend decisions and agency resources remain aligned to growth objectives and measurable ROI.

Education/Experience: Bachelor’s degree (BS/BA) desired.
10+ years of related experience.
Experience collaborating with a broader marketing organization of 250-300+ and influencing senior leaders across functions.
Experience stewarding large-scale marketing budgets and investment plans, preferably $250M+.
Experience managing agency and vendor operations for large consumer-facing brands and complex enterprise marketing ecosystems.
Marketing investment planning, brand finance, strategy, business intelligence, procurement, agency management, or operations experience in multi-product consumer and/or B2B companies.
Deep understanding of agency ecosystems, vendor sourcing, contract models, performance management, and marketing operating models.
Experience developing benchmarks, investment recommendations, and operating practices that improve business impact, efficiency, and accountability.
Strong financial acumen with experience in budget allocation, cost forecasting, reconciliation, and investment optimization.
Highly analytical, able to interpret complex business inputs, identify trends, surface risks and opportunities, and translate insights into actionable recommendations.

Medical/Dental/Vision coverage
401(k) plan
Tuition reimbursement program
Paid Time Off and Holidays (based on date of hire, at least 28 days of vacation each year and 9 company-designated holidays)
Long Term Grants and Deferred Compensation
Paid Parental Leave
Paid Caregiver Leave
Additional sick leave beyond what state and local law require may be available but is unprotected
Adoption Reimbursement
Disability Benefits (short term and long term)

AT&T

3.4 Glassdoor

We understand that our customers want an easier, less complicated life. We’re using our network, labs, products, services, and people to create a world where everything works together seamlessly, and life is better as a result. How will we continue to drive for this excellence in innovation? With you. Our people, and their passion to succeed, are at the heart of what we do. Today, we’re poised to connect millions of people with their world, delivering the human benefits of technology in ways that defy the imaginable. What are you dreaming of doing with your career? Find stories about our talent, career advice, opportunities, company news, and innovations here on LinkedIn. To learn more about joining AT&T, visit: http://www.att.jobs We provide in some of our posts links to articles or posts from third-party websites unaffiliated with AT&T. In doing so, AT&T is not adopting, endorsing or otherwise approving the content of those articles or posts. AT&T is providing this content for your information only.

Founded in 1983

Dallas, TX, US

175K employees (6,523 in marketing)

www.att.com

55% recommend to a friend

46% CEO approval