AVP, Marketing Atlantic Coast Division

Raleigh, NC (On-site)

Salary Not AvailableSenior LevelFull time

Posted 4 months ago

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Job Summary

Lead division marketing for a crop-insurance division, aligning field teams and partners to grow product adoption and efficiency.

  • Own division-level marketing plan, assign field-territory goals, and monitor attainment.
  • Must-have: comprehensive crop insurance product and underwriting knowledge.
  • Standout: coordination with agribusiness groups and RHLLC’s premier role promotion.

Job Description

Responsibilities
  • Assists Division Manager in developing, implementing and managing the marketing plan for the Division. Assigns marketing goals to field staff territories and monitors activities of field staff in attainment of marketing goals.
  • Establishes and maintains communication with agribusiness groups and organizations at the state level for the states within the division responsibility to promote the value of crop insurance and RHLLC’s role as the premier provider of crop insurance products.
  • Trains field personnel on RHLLC product lines and new programs. Monitors field progress in marketing new products to agency force.
  • Plans and oversees the Division’s advertising and promotion activities. Works with suppliers to produce advertising materials. Provides input to corporate marketing manager on marketing and promotional items.
  • Trains field personnel in tools available to maximize efficiency such as Field Information System (FIS) and Agency Information System (OpenCrisp).
  • Monitors field marketing and servicing costs of the Division and determine methods to improve efficiency and reduce costs.
  • Assists in the development of agency training programs for Crop-Hail, Fire and Allied Lines and MPCI products. Conducts agency update meetings to inform agents about new products and marketing techniques. Assumes responsibility for meeting the requirements of RHLLC Plan of Implementation of Manual 14 with Federal Crop Insurance Corporation (FCIC) as it pertains to agency training requirements.
  • Supervises field activities relating to agency and policyholder service.
  • Supervises the collection of premium. Keeps field personnel updated on premium collection in their territories.
  • Participates in industry state crop committees and assumes a leadership role.
Requirements
  • Comprehensive knowledge of all crop insurance products offered by the company. Knowledge of underwriting rules pertaining to the products.
  • Knowledge of marketing methodologies and techniques.
  • Knowledge of the agricultural industry, including an understanding of the kinds of crops produced in the states serviced by the division, knowledge of agricultural issues.
  • Ability to positively direct the work of others, including the ability to make and communicate assignments, resolve issues affecting employees or agents.
  • Knowledge of or the ability to learn Rain and Hail’s products, services and systems. Knowledge of or the ability to learn the terminology used by the insurance industry and the company.
  • Ability to effectively communicate and maintain positive business relationships with company personnel, outside resources and customers.
  • Knowledge of organizational methods and ability to manage multiple tasks simultaneously.
  • Ability to maintain confidentiality related to all duties and responsibilities, including marketing information, product knowledge, pricing, processes and systems.
  • Ability to learn and develop skills in the use of personal computers, laptop computers and company software products.
  • Ability to remain calm and professional during peak periods of activity.
  • Ability to work from oral and written communications.
  • Ability to travel away from home for extended periods and on short notice.
  • Ability to drive a vehicle and maintain a valid driver’s license
Preferred
    Benefits
      Chubb logo

      Chubb

      3.8 Glassdoor

      Chubb is a world leader in insurance. With operations in 54 countries and territories, Chubb provides commercial and personal property and casualty insurance, personal accident and supplemental health insurance, reinsurance and life insurance to a diverse group of clients. As an underwriting company, we assess, assume and manage risk with insight and discipline. We service and pay our claims fairly and promptly. The company is also defined by its extensive product and service offerings, broad distribution capabilities, exceptional financial strength and local operations globally. Parent company Chubb Limited is listed on the New York Stock Exchange (NYSE: CB) and is a component of the S&P 500 index. Chubb maintains executive offices in Zurich, New York, London, Paris and other locations, and employs approximately 40,000 people worldwide.Read our Social Media Guidelines here: https://www.chubb.com/us-en/about-chubb/chubbs-social-media-guidelines.aspxNotre section « À propos » est également disponible en français, ici: https://www.chubb.com/ca-fr/about-chubb-in-canada/a-propos-de-chubb-au-canada.aspx

      Founded in 1985
      CHE
      41K employees (1,063 in marketing)
      72% recommend to a friend
      84% CEO approval

      Traffic Signals

      Monthly Visitors
      2M
      Monthly Google Ads Budget
      $205.9K
      Traffic Source Mix
      Search
      40.2%
      Direct
      51%
      Referral
      7.6%
      Social
      0.3%
      Paid
      0.8%

      Headcount Trend

      Current headcount: ~40.5K

      Marketing Team

      Marketing Team Size
      834 (2% of company)

      Funding

      Total Funding
      $10.3B
      Last Raise
      $1.3B
      Post IPO Debt, 7 months ago

      Funding History

      • Aug 2025
        Post IPO Debt • $1.3B
      • Jul 2024
        Post IPO Debt • $1.3B
      • May 2024
        Post IPO Equity • $6.7B

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