AVP, GTM & Commercial Strategy — Real World Data

USA (Hybrid)

$181K/yr – $260K/yrSenior Level15+ years expFull time

Posted 1 day ago

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Job Summary

Own and drive the RWD commercial strategy, coordinating market segmentation, pricing, and go-to-market execution while leading cross-functional initiatives to grow revenue and adoption.

  • Own GTM readiness and product commercialization
  • Lead voice of customer, market insights, and competitive intelligence for RWD

Job Description

Responsibilities

  • Lead and own the commercial strategy for Inovalon’s RWD business, including revenue targets, market segmentation, growth opportunity identification, and multi-year business planning in alignment with product roadmaps, sales capacity, and financial targets.
  • Define and execute market segment strategies for RWD customers, with particular emphasis on the life sciences segment (biopharma, medical device, CROs, HEOR) and adjacent segments including payers and providers.
  • Lead build/buy/partner decision frameworks and M&A evaluation for the RWD portfolio, identifying inorganic growth opportunities in collaboration with Sales, Product, Corporate Strategy, and other internal Inovalon functions.
  • Translate enterprise strategy into actionable, segment-specific commercial plans for new products, add-ons, and expansions across the RWD portfolio.
  • Support annual and multi-year business planning cycles, ensuring tight alignment across sales capacity, product roadmaps, pricing strategy, and financial targets.
  • Own GTM readiness and commercialization execution for new RWD products and enhancements, ensuring clear positioning, pricing, packaging, and enablement for sales and customer-facing teams.
  • Establish and operationalize a repeatable commercialization model for the RWD portfolio, including scalable launch playbooks, portfolio governance, and operating cadences connecting product definition through market launch to post-launch performance.
  • Lead quarterly product portfolio planning to define and maintain a clear Plan of Record, aligning product roadmap, market priorities, and commercial readiness across Product, Sales, and Engineering.
  • Own post-launch performance tracking and continuous optimization, ensuring RWD products achieve targeted adoption, pipeline contribution, and revenue outcomes.
  • Partner with Sales Engineering to evolve pre-sales support toward a strategic commercial capability, including early adopter validation, deal strategy input, and structured Voice of Customer capture.

Requirements

  • 15+ years of experience in healthcare data & analytics, life sciences data, or enterprise SaaS with a direct focus on commercial strategy, go-to-market, or revenue growth.
  • Deep domain expertise in real world data markets, including working knowledge of closed and open claims, EHR data, and clinical notes; direct experience commercializing or deploying RWD solutions for life sciences customers (biopharma, medical device, CROs, HEOR) strongly preferred.
  • Demonstrated success defining and executing revenue growth strategies in complex, cross-functional environments, with the ability to operate credibly at both the strategic and executional level.
  • Strong understanding of the RWD regulatory and policy landscape, including FDA RWE guidance, CMS data programs, and evolving data use and privacy frameworks.
  • Proven ability to translate market intelligence, customer insights, and competitive dynamics into differentiated commercial strategies and GTM plans.
  • Experience with inorganic growth strategy, including build/buy/partner evaluation, M&A analysis, or strategic partnership development.
  • Exceptional communication and executive presence, with demonstrated ability to influence at all levels of leadership and represent the company externally at conferences and with analyst communities.
  • Demonstrated ability to work cross-functionally across Product, Sales, Marketing, and Finance, driving accountability and outcomes across organizational boundaries.
  • Financial and operational acumen, including a working understanding of revenue, pipeline, pricing economics, and retention dynamics.
  • BA or BS degree in a technical or business discipline, or equivalent work experience, required.

Preferred

  • Master’s degree (MBA or relevant technical graduate degree) preferred.

Benefits

  • Inovalon offers a valuable benefits package with a wide range of choices to meet associate needs, which may include health insurance, life insurance, company-paid disability, 401k, 18+ days of paid time off, and more.
Inovalon logo

Inovalon

Inovalon empowers customers to improve clinical outcomes and economics across healthcare. We do this with data-driven, cloud-based SaaS solutions powered by the most broadly used cloud platform in U.S. healthcare, the Inovalon ONE® Platform. This platform brings together national-scale connectivity, the largest primary source dataset in the nation, decades of healthcare and technology experience, and advanced analytics to help customers inform, accelerate, and improve patient care and healthcare economics.Our analytics and capabilities are used by over 50,000 active, licensed customers, and are informed by the primary source data of more than 92 billion medical events across 1.1 million physicians, 706,000 clinical settings, and 416 million unique lives.We work with:• 15 of the top 15 U.S. health plans• All top 25 U.S. healthcare provider systems• 8 of the top 15 global pharmaceutical companies• 3 of the top 10 specialty pharmacy companiesFrom payers and providers to pharmacy organizations and life sciences companies, anyone in healthcare can benefit from the powerful capabilities of the Inovalon ONE Platform.

Founded in 1998
Bowie, Maryland, USA
3.3K employees (119 in marketing)

Traffic Signals

Monthly Visitors
424.1K
Monthly Google Ads Budget
$37.7K
Traffic Source Mix
Search
20.2%
Direct
71.1%
Referral
6.4%
Social
1.9%
Paid
0.3%

Headcount Trend

Current headcount: ~3.3K

Marketing Team

Marketing Team Size
103 (3% of company)
Median Career Experience
14 years
Median Tenure
3.3 years
Marketing Roles Posted (Last 30 Days)
3

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