Responsibilities

• Own the overall digital marketing strategy for Macerich, with a focus on social media, email marketing, website content, and key digital platforms as performance drivers.
• Define goals, KPIs, and reporting frameworks to measure performance, optimize campaigns, demonstrate ROI, and guide continuous improvement.
• Translate business objectives into actionable digital strategies that drive traffic, engagement, and conversion.
• Stay ahead of digital trends, platform updates, and best practices, applying insights to evolve strategy and execution.
• Lead and manage a team of digital managers responsible for executing social media, email, and related digital initiatives.
• Set clear priorities, workflows, and standards to ensure consistent, high-quality output across centers.
• Coach, mentor, and develop team members, fostering growth, accountability, and collaboration.
• Ensure alignment between corporate strategy and local execution.
• Continually assess team capacity, workflows, and execution models to ensure sustainable performance, effective workload distribution, and long-term team health.
• Oversee social media strategy, content planning, and publishing across platforms, ensuring brand consistency while allowing for local relevance.
• Partner with local content creators and vendors to produce engaging short-form video content, including TikTok, Reels, and emerging formats.
• Establish creative guidelines, content accuracy standards, and best practices for storytelling, community engagement, and brand compliance.
• Own the email marketing strategy, including audience segmentation, content planning, testing, and optimization.
• Ensure email campaigns support leasing, events, promotions, and broader marketing initiatives.
• Drive continuous improvement in open rates, click-through rates, and conversion performance.
• Provide strategic oversight of website content best practices to ensure sites effectively support digital marketing initiatives.
• Establish guidelines for homepage content, landing pages, events, promotions, and evergreen content that drive traffic.
• Partner cross-functionally to ensure website content aligns with campaign priorities, SEO considerations, accessibility standards, and user experience best practices.
• Use performance data and insights to inform ongoing website content optimization.
• Manage relationships with digital marketing agencies, vendors, and platform partners, including scopes of work, performance expectations, budgets, and deliverables.

Requirements

• Bachelor’s degree in Marketing, Digital Media, Communications, Business, or a related field, or equivalent combination of education and experience.
• 10+ years of progressive experience in digital marketing, with demonstrated leadership across social media, email marketing, website content, and digital platforms.
• 5+ years of people management experience, including leading and developing managers and building sustainable, high‑performing teams.
• Proven ability to set and execute enterprise‑level digital marketing strategy that drives measurable business outcomes (traffic, engagement, conversion, ROI).
• Strong experience defining KPIs, performance dashboards, and reporting frameworks to evaluate effectiveness and guide optimization.
• Demonstrated success managing multi‑channel digital ecosystems across national and localized executions.
• Experience partnering with cross‑functional stakeholders (marketing, operations, IT, agencies, vendors) to deliver scalable digital solutions.
• Strong understanding of content strategy, including social media storytelling, short‑form video, brand governance, and community engagement.
• Hands‑on experience overseeing email marketing programs, including segmentation, testing, optimization, and lifecycle campaigns.
• Strategic understanding of website content best practices, including UX considerations, accessibility standards, SEO collaboration, and performance optimization.
• Proven ability to manage external agencies and platform partners, including scopes of work, budgets, and performance accountability.
• Excellent leadership, communication, and influencing skills, with the ability to align diverse teams around a shared vision.
• Strong organizational and operational skills, with experience building processes, documentation, and scalable systems.

Benefits

• Best-in-class benefits with affordable employee contribution levels
• Paid time off, including vacation time, 12 paid holidays and 80 hours of sick time annually
• 401(k) match with immediate vesting
• Ability to purchase company stock at a 15% discount
• 24 paid volunteer hours and employer charitable match
• Employee Assistance Program
• Career-development resources
• Comprehensive wellness program including a ClassPass membership
• And more…
• In-person work at our offices is a top priority because it allows us to collaborate more effectively, build stronger connections, and maintain the culture that drives our success. To that end, we do believe in a healthy work/life balance and are proud to offer Remote Fridays for our Corporate offices and Forever Fridays for our Retail Properties.