- Own Healthcare pipeline creation and progression across priority accounts and segments, in partnership with marketing, partners, and sales - Execute against pipeline targets, plans, and investment priorities aligned to company revenue goals - Establish operating rhythms, reporting, and performance tracking to manage pipeline health and outcomes - Provide visibility into marketing’s contribution to Healthcare pipeline and revenue outcomes - Apply AI and data-driven approaches to improve scale, efficiency, and growth - Lead a team of demand generation and field marketing leaders aligned to Healthcare - Drive accountability for pipeline performance, execution quality, and speed to market - Build a high-performing organization aligned to modern B2B demand generation practices - Execute integrated demand generation strategies across digital, field, and account-based channels - Improve conversion performance through optimization of campaigns, content, and channel mix - Partner with centralized digital teams to ensure execution excellence while maintaining vertical accountability - Align demand generation execution to Healthcare sales strategies and coverage models - Partner with Healthcare Sales leadership to support pipeline targets and conversion outcomes - Enable account-based and segment-specific programs to improve relevance and engagement - Oversee Healthcare field marketing execution, including industry events and targeted engagement programs - Ensure alignment between field, digital, and SDR motions to support pipeline goals - Leverage partner relationships to drive Healthcare-focused growth initiatives - Track and optimize performance across campaigns, channels, and programs to maximize pipeline ROI - Identify opportunities to improve efficiency, targeting, and conversion - Introduce data-driven experimentation and continuous improvement practices