Responsibilities

• Strategic Planning: Create and implement short- and long-range marketing plans to ensure dealership profitability and market share growth.
• AI Integration: Research, implement, and manage AI-driven tools to automate workflows, personalize customer outreach, and improve overall operational efficiency and productivity.
• Digital & Traditional Advertising: Oversee a 360-degree strategy including social media, SEO/SEM, website content, email marketing, radio, TV, and direct mail.
• Performance Tracking: Analyze advertising ROI, website traffic, and market trends to pivot strategies in real-time.
• Budget Management: Develop and manage monthly and annual budgets, ensuring high-impact, cost-effective campaigns.
• Vendor & Agency Management: Serve as the primary point of contact for external advertising agencies and creative teams.
• Internal Collaboration: Work directly with Dealer and leadership team to align marketing efforts with current inventory needs and monthly sales goals.

Requirements

• Education/Experience: Bachelor’s degree in Marketing and/or 5+ years of professional marketing experience.
• Industry Knowledge: 5+ years of marketing experience required; significant experience in the automotive industry is not required.
• Technological Proficiency: Deep understanding of Generative AI and automation tools for marketing.
• Digital Expertise: Advanced proficiency in Google Analytics, CRM systems, and social media management platforms.
• Leadership: Proven track record of managing substantial budgets and leading cross-functional teams.
• Communication: Exceptional written and verbal skills for brand storytelling and professional reporting.

Benefits

• $60,000 - $80,000 annual earning potential
• Competitive Pay Structure: Generous base salary with monthly/quarterly performance bonuses based on dealership KPIs and ROI targets.
• Comprehensive Health Coverage: Medical, dental, and vision insurance plans available for you and your family.
• Retirement Security: 401(k) plan with company matching to help you invest in your future.
• Paid Time Off: Accrued vacation time and paid holidays.
• Professional Development: Ongoing training and budget for certifications in digital marketing, AI technologies, and automotive industry conferences.
• Employee Perks: Employee discounts on vehicle purchases, parts, and service.
• Modern Work Environment: Direct reporting to the Dealer Principal in a state-of-the-art facility with a culture of excellence and local market leadership.