Engaged BDC Solutions and Consulting

Automotive Business Development Center (BDC) & Marketing Manager

Trenton, NJ (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 4 months ago

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Job Summary

Lead BDC operations and marketing to increase appointments and revenue for a fast-growing luxury automotive dealership.

  • Own BDC operations, team leadership, and cross-functional collaboration to boost qualified appointments.
  • Must-have: Proven BDC/marketing experience and CRM proficiency.
  • Standout: On-site NJ role with end-to-end measurement of marketing-to-sales impact.

Job Description

Responsibilities
  • Oversee BDC operations and lead a team to improve customer engagement and develop strategies to increase appointments and revenue
  • Manage daily BDC performance and implement marketing campaigns
  • Analyze customer data, collaborate with sales teams, and optimize digital marketing efforts
  • Set and track key performance metrics to align with dealership goals
  • Drive qualified traffic, appointments, and revenue through integrated marketing and BDC initiatives
Requirements
  • Proven experience in BDC operations, team leadership, and customer relationship management
  • Skills in developing and implementing digital marketing and advertising campaigns
  • Ability to analyze data, generate reports, and use insights to improve performance
  • Strong communication, organizational, and problem-solving skills
  • Knowledge of automotive market trends and dealership operations
  • Proficiency with CRM platforms, automotive software, and marketing tools
  • At lease 3 + Automotive BDC and Marketing experience is a must.
  • Willingness to work on-site and collaborate with cross-functional teams
Preferred