Responsibilities

• Help develop clear and compelling positioning and messaging for auto insurance products, ensuring consistency across all marketing channels and customer touchpoints.
• Translate market research, customer feedback, and business insights into actionable product and marketing strategies.
• Support the planning, development, and execution of new product launches across multiple distribution channels.
• Conduct market and competitive analysis to identify emerging trends, growth opportunities, and potential customer segments.
• Partner with brand, creative, and marketing teams to develop effective campaigns and customer-facing materials that support business objectives.
• Build and maintain strong working relationships across marketing and business teams, contributing ideas and collaborating on cross-functional initiatives.
• Create presentations, business updates, program summaries, and post-campaign recaps for leadership and key stakeholders.
• Manage a variety of projects and initiatives, adapting to new challenges and seeking guidance when appropriate to ensure successful outcomes.

Requirements

• 4-6 years of experience preferred in insurance, marketing, product marketing, or a related field, with a demonstrated ability to support successful marketing initiatives and business objectives.
• Naturally curious with a growth mindset and a passion for learning, innovation, and continuous improvement.
• Strong written and verbal communication skills, with exceptional attention to detail and organizational abilities.
• Proven ability to manage multiple priorities simultaneously, work independently, and adapt quickly in a fast-paced environment.
• Ability to think critically, solve problems effectively, and collaborate across teams to achieve shared goals.

Preferred

• Experience with Power BI and Adobe products preferred

Benefits

• Allstate provides a comprehensive technology setup, including a laptop, monitors, headset, keyboard, and mouse. Employees eligible to work from home also receive a monthly connectivity reimbursement to help offset internet costs.