Audience Intelligence & Data Signals Manager, Uber Advertising at Uber | New York City, NY | $135K/yr – $150K/yr

Uber

Audience Intelligence & Data Signals Manager, Uber Advertising

New York City, NY (On-site)

$135K/yr – $150K/yrManager7+ years expFull time

Posted 2 months ago

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Job Summary

Own data monetization strategy and 1st party audience activation across Uber O&O and off-platform channels.

Translate campaign objectives into 1st party audience solutions and taxonomy management.
Track adoption and performance to deliver data-driven optimization recommendations.
Lead PII integration conversations with data platforms for activation and enrichment.

Job Description

Responsibilities

Own the product strategy, roadmap, and executive alignment for data monetization initiatives, with a focus on activating 1st party data insights and audiences across Uber O&O as well as Off Platform channels
Partner with sales and account teams to translate advertising campaign and audience objectives into technical 1st party data audience solutions and audience taxonomy management.
Track and measure audience adoption and performance metrics to provide data-driven insights and recommendations for audience best practices and optimization opportunities.
Lead PII-based integration conversations with key data platform partners to enable data activation, audience insights and data enrichment use cases
Partner with legal to ensure all launches meet Uber's data privacy and targeting policy requirements and that all data architecture is properly documented

Requirements

4+ years of experience in Advertising Tech or Marketing Tech
Deep analytical skills and familiarity with experimentation frameworks (A/B testing, holdouts, etc)
Proficiency with SQL
Bachelor’s degree

Preferred

7+ years of experience in Advertising Tech or Marketing Tech
3+ years of experience in product management, data analytics or a technical audience strategy role
A passion for all things audiences and data with strong knowledge of audience segmentation, targeting and identity, specifically for advertising use cases
Track record of working across multiple different technical and nontechnical teams to drive projects to completion
Experience developing data-driven roadmaps and product strategy
Background in Identity, Personalization, Audience Analytics and/or Data Monetization and a passion for Audiences.
Understanding of Identity graphs (LiveRamp, Epsilon, Experian, etc), Data Cleanrooms (AWS, LiveRamp, Snowflake, etc) and Customer Data Platforms (mParticle, Tealium, Segment, etc)
Experience creating and managing an audience taxonomy and working with CDP tooling and unstructured datasets
Proven collaboration with Legal, Privacy and Policy functions to ensure platform integrity and brand safety
Excellent communication and stakeholder management skills, with the ability to operate seamlessly across product, engineering, go-to-market, and executive audiences

Benefits

All full-time employees are eligible to participate in a 401(k) plan
All full-time employees are eligible to participate in Uber’s benefits package. More details can be found at the benefits link: https://jobs.uber.com/en/benefits.

Uber

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We are Uber. The go-getters. The kind of people who are relentless about our mission to help people go anywhere and get anything and earn their way. Movement is what we power. It’s our lifeblood. It runs through our veins. It’s what gets us out of bed each morning. It pushes us to constantly reimagine how we can move better. For you. For all the places you want to go. For all the things you want to get. For all the ways you want to earn. Across the entire world. In real time. At the incredible speed of now.The idea for Uber was born on a snowy night in Paris in 2008, and ever since then our DNA of reimagination and reinvention carries on. We’ve grown into a global platform powering flexible earnings and the movement of people and things in ever expanding ways. We’ve gone from connecting rides on 4 wheels to 2 wheels to 18-wheel freight deliveries. From takeout meals to daily essentials to prescription drugs to just about anything you need at any time and earning your way. From drivers with background checks to real-time verification, safety is a top priority every single day. At Uber, the pursuit of reimagination is never finished, never stops, and is always just beginning.

Founded in 2009

San Francisco, California, USA

138K employees (2,351 in marketing)

www.uber.com

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