Responsibilities

• Develop Personas and Map Customer Journeys: this role will create and maintain comprehensive customer personas for the executive audience, incorporating behavioral data, channel preference, and decision-making data. They will develop and implement customer journey maps for the executive audience across touchpoints, channels, and campaigns in partnership with event, account-based-marketing, field, and integrated demand teams.
• Own Customer Intelligence and Insights Engine: partner with Customer Research and Analyst Relations to benchmark AWS preference with the executive audience, identify gaps, and influence investment priorities; build and maintain an evergreen mechanism aggregating research, data, and program insights into a single source linked to business outcomes.
• Scale Collective Knowledge of the Audience: create scalable frameworks that democratize executive audience intelligence, develop playbooks and toolkits, and own inputs into business reviews to communicate trends to senior leadership.
• Work with cross-functional partners to define personas, modernize customer experiences, and map cross-channel journeys.

Requirements

• 6+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience building, executing and scaling cross-functional marketing programs
• Experience communicating results to senior leadership
• 2+ years of segmentation and developing customer profiles experience

Preferred

• Experience with the AWS platform, web services, software development, or related technologies

Benefits

• Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.