Responsibilities

• Works with the Managing Publisher, editorial leaders, the analytics team and product partners to define and advance audience growth priorities, with a focus on subscription growth, engagement, and newsletter expansion.
• Leads day-to-day execution of audience strategies across key channels, including search (SEO), emerging generative search (GEO), newsletters, homepage, and distribution platforms.
• Partners directly with editors and writers to shape story framing, write and refine headlines, and optimize packaging to improve reach, engagement, and subscription conversion—while maintaining Monitor voice and sensitivities.
• Excels at partnering with teams across the organization, particularly analytics and marketing/promotions, to drive maximum impact.
• Leads SEO strategy and execution, including keyword identification, headline optimization, and ongoing refinement of content to improve search visibility and performance.
• Identifies opportunities to grow subscription conversion and reader loyalty through content strategy, user journeys, and audience insights.
• Collaborates with analytics partners to interpret audience data, define success metrics, and translate insights into actionable recommendations.
• Effectively prioritizes across multiple channels and initiatives, balancing impact, urgency, and available resources.
• Tracks performance across key initiatives and communicates clear, concise updates to stakeholders.
• Supports the development and expansion of newsletters as a core driver of engagement and retention.

Requirements

• A Bachelor’s degree is required.
• At least 7–10 years of experience in audience development, digital strategy, SEO, analytics, or related work—preferably within mission-driven media organizations.
• Demonstrates strong understanding of audience growth levers, including SEO, AEO, GEO, newsletters, engagement strategies, and subscription funnels.
• Demonstrates strong headline writing and story packaging skills, with the ability to balance clarity, accuracy, and audience engagement.
• Excels at partnering with teams across the organization and adapting their style as needed, while consistently staying focused on customer needs and clear communication across stakeholders.
• Deep understanding of SEO as an editorial practice, including keyword strategy, search intent, and how content structure impacts discoverability.
• Uses AI tools effectively to enhance workflows across analysis, content optimization, and execution, with a willingness to experiment and adapt as tools evolve.
• Familiarity with evolving search dynamics, including generative search (GEO) and platform-driven discovery.
• Comfortable working with data and analytics tools; able to interpret performance and translate insights into action.
• Strong editorial judgment and understanding of how journalism connects with audiences.
• Effectively communicates information and ideas, both in writing and orally.

Preferred

• Experience within mission-driven media organizations
• Familiarity with AI tools to improve workflows and performance
• Three full days a week in the Boston newsroom strongly preferred