Responsibilities

• Audience Development and Communications: Build and engage audiences for ensemble performances nationwide to increase attendance and ticketing revenue through earned and paid media, digital communications, grassroots outreach, and audience-focused campaigns.
• Data-informed audience strategy: Create a measurement environment to track promotional effectiveness, engagement, patron feedback, and attendance trends to inform future growth efforts.
• Tour promotion and partnerships: Plan pre-tour visits, meet with local stakeholders, and develop city-specific strategies for each touring ensemble.
• Tour staffing and on-site operations: Staff ensemble tours as needed, including on-site ticket management.
• Cross-team project management: Ensure timely coordination between Music Organizations and Marketing & Communications for advertising, programs, materials, and events including the St. Olaf Christmas Festival.
• Advertising and printed materials: Lead production and deadlines for posters, fliers, concert programs, radio, grassroots efforts, and venue communications.
• Social and digital strategy: Lead strategies for social and digital media and manage the ensembles' website.
• Merchandising and programs: Oversee Musicwear retail with Ticketing and Communications, and manage printed concert programs with the coordinator.
• Budget and operations: Manage budgets and provide operational support for the Music Organizations office.
• Other duties as assigned.

Ticketing

• Develop and oversee all aspects of tour and event ticket sales strategy, projections, and execution; manage on-site sales and train volunteers.
• Supervise pre-event ticket sales and on-site management for major events like the St. Olaf Christmas Festival.

St. Olaf Records

• Direct and administer St. Olaf Records as a core component of Music Organizations with long-range planning and daily management.
• Establish and execute a sustainable roadmap and development objectives supporting institutional priorities.