Responsibilities

• Provide marketing support to the AIC Athletics department including designing/drafting communications and marketing materials, with a focus on web, social, and digital content.
• Serve as the primary content manager and lead for AIC's athletic social media accounts, including individual teams
• Manage media day activities for athletic programs, including scheduling and content generation
• Serve as a liaison between Marketing and Communications and the Athletics department: evaluating needs, attending staff meetings, and managing athletics communication projects.
• Develop promotions for gameday activities to drive fan engagement and attendance
• Track key performance indicators (KPIs) of social media and promotional activities for effectiveness
• Serve as a brand manager for the Athletics department, ensuring brand compliance on communications materials for all platforms.
• Provide general support to the Marketing and Communications office, occasionally assisting with non-athletics projects and events.
• Other duties as assigned.

Requirements

• Bachelor’s degree in Marketing, Communications, Sports Management, or a related field.
• At least 2 years of experience in marketing, preferably within the sports or educational sector.
• Proficiency in digital marketing tools, including social media platforms, email marketing software, and content management systems.
• Strong written and verbal communication skills with the ability to create engaging content.
• Ability to work collaboratively with diverse teams and manage multiple projects simultaneously.

Preferred

• Experience working in collegiate athletics or educational institutions.
• Knowledge of graphic design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign).
• Familiarity with video production and editing tools to create multimedia content.
• Demonstrated success in securing sponsorships or partnerships.
• Understanding of data analytics platforms to measure marketing effectiveness.