Responsibilities

• Support Senior Brand Manager in the development, execution and tracking of brand short-term and long-term growth strategies.
• Provide overall marketing support to the International markets to enable the execution of core brand strategies.
• Act as liaison between lead market Marketing and International Marketing teams to represent international needs and assess the impact of initiatives on the global business.
• Responsible for global monitoring and analysis of syndicated sales and market share data and analyzing competitive trends.
• Support key project execution for local markets including new product launches, line extensions, packaging redesign and marketing campaigns.
• Work alongside cross-functional partners, (e.g. R&D, Operations, Regulatory), to ensure product eligibility and compliance.
• Partner with Supply Chain to ensure operational continuity/executional excellence related to the on-going sales and expansions of our brands abroad.
• Track/report on global new product roll-outs and performance vs planned goals.
• Support the development of global brand footprint via brand positioning and communication strategies.
• Develop International Playbooks to define Marketing Fundamentals, Go-To Market Strategies, and Brand Guidelines for all internal & external global partners.