Responsibilities

• Conceptualize breakthrough, culturally resonant ideas that redefine client positioning and generate meaningful earned impact — from premium press placements to culturally relevant moments that extend beyond paid influencer deliverables.
• Push teams and clients toward breakthrough thinking, identifying white space opportunities and transforming insights into ownable, conversation-driving campaigns that generate measurable business impact.
• Drive enterprise-level, long-term communications strategy and architect tentpole campaigns for a portfolio of key clients across retainer and project-based engagements, ensuring alignment with broader business objectives.
• Serve as a senior strategic advisor to clients, setting vision, KPIs, success frameworks, and measurement standards.
• Establish and uphold a high creative bar across the agency, providing strategic and conceptual guidance that sharpens ideas, strengthens storytelling, and ensures all work is innovative, differentiated, and culturally relevant.
• Operate as a primary senior point of contact for clients and interagency partners, cultivating executive-level relationships built on trust, strategic counsel, and long-term partnership growth.
• Lead cross-disciplinary integration across Experiential, Paid Media and Press teams ensuring campaigns are cohesive, insight-driven, and performance-oriented.
• Drive business development efforts, leading new business pitches and proposal development in partnership with senior leadership and securing revenue growth. Identify organic growth opportunities within existing accounts and contribute meaningfully to agency revenue expansion.
• Oversee team structure and resourcing across accounts, mentoring junior team members while fostering a high-performance culture.
• Serve as an internal and external thought leader, shaping agency POVs, staying ahead of evolving industry trends, and elevating SGPR's positioning within influencer marketing and PR.

Requirements

• 8+ years of relevant experience within the influencer marketing and earned PR spaces (agency or in-house)
• Experience negotiating contracts, creating and managing successful influencer campaigns, and maintaining a strong network of influencer, agent and media relationships
• Creativity – ability to translate cultural insights into ownable, multi-channel campaign concepts
• Strategic - ability to provide counsel and guidance and develop strategic campaigns with KPIs
• Organized - ability to monitor progress of deliverables and campaign pipelines
• Detail-Oriented - strong proofreading, formatting and deadline discipline
• Social Savvy - deep knowledge of influencer trends, platforms, formats, and analytics
• High-Impact Client Leader - strong verbal and written communication, able to lead discussions with senior clients
• Data-Driven - ability to analyze performance and deliver actionable insights
• Content & Trend Obsessed - ability to identify trends and turn them into campaigns

Benefits

• Atypical Time Off - Generous PTO that scales with tenure, in addition to Summer Fridays, Day of Rests for mental health, Caregiving days, and time off for Unsick Days dedicated to preventative care
• Deep Work Focus - Our Smalls In Sync program ensures you have dedicated time for collaboration and strategic solo work
• Comprehensive Benefits - A 100% employer-covered medical plan, 401k match up to 4%, dental, vision, and more
• Innovation Leadership - Our agency was amongst the first to offer client brand campaigns on TikTok, recognized for pioneering HR policies, and AI leadership training
• Vibrant Culture - Employee-led committees shape policy and organize team celebrations