Responsibilities

• Define Agency & Media Strategy
• - Set the strategic approach for how Tunnl supports agency and media clients
• - Translate research, audience insights, and data into actionable media strategies
• - Establish best practices for audience building, client messaging, and activation strategy
• - Ensure all work drives real campaign decisions, not just reporting
• Bridge Research to Activation
• - Connect research outputs to audience targeting and media execution
• - Partner with Strategic Research to ensure audiences are optimized and activation-ready
• - Identify and resolve gaps between insights and campaign execution
• - Apply survey data and audience insights to inform targeting, messaging, and media planning

Requirements

• 12+ years of experience in media planning and/or buying (agency or in-house), including work with large or complex agency environments
• Experience in public affairs, advocacy, brand strategy, or political campaign environments
• Demonstrated ability to build credibility and influence with C-suite executives and senior agency leaders — someone who walks into a room with senior stakeholders and commands their attention and respect.
• Proven track record of growing client relationships and expanding scope across accounts or portfolios
• Strong commercial instincts, with experience shaping client offerings or solutions
• Experience leading and managing teams, including coaching and developing talent
• Experience translating research, data, or audience insights into campaign and media strategy, including activation and execution
• Experience working cross-functionally across client, research, and product or technical teams
• Experience building or scaling internal processes, playbooks, or frameworks, with strong communication skills to simplify complex topics
• Domestic travel required approximately 2-3 days per month for agency client meetings, industry conferences, and internal team engagements

Preferred

• Familiarity with survey research, segmentation, or audience development methodologies
• Exposure to data onboarding, identity resolution, or audience matching workflows
• Strong understanding of the programmatic ecosystem, including DSPs, SSPs, and targeting workflows
• Experience contributing to product direction, roadmap prioritization, or platform improvements
• Experience working within or across large agency holding companies