Associate Trade Marketing Manager - National Accounts

Napa, CA (Hybrid)

$70K/yr – $90K/yrMid Level2+ years expFull time

Posted 15 hrs ago

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Job Summary

Own the development of customer-focused campaigns, persuasive presentations, and strategic recommendations for national accounts, collaborating across Marketing, Sales, and Insights to drive growth and brand performance.

  • Build compelling content and tools for key accounts.
  • Translate insights into actionable recommendations and coordinate cross-functional execution.

Job Description

Responsibilities

  • Develop compelling customer presentations, RFP responses, and business reviews that support account growth and brand placement opportunities.
  • Translate customer objectives, consumer insights, and market trends into persuasive business recommendations.
  • Collaborate with National Accounts sales teams to identify opportunities that support customer goals and drive profitable growth.
  • Support the development and execution of strategic marketing initiatives for key national account partners.
  • Create impactful presentations and sales tools that communicate the value of Trinchero Family Estates brands and portfolio solutions.
  • Develop customer-specific content that aligns with each account's unique business objectives and consumer audience.
  • Write compelling copy and messaging that supports product placements, promotional initiatives, and customer engagement.
  • Research industry, consumer, and competitive trends to strengthen customer recommendations and business proposals.
  • Utilize available market data, consumer insights, and analytics tools to support strategic recommendations.
  • Identify emerging beverage and hospitality trends that can translate into business opportunities for key accounts.

Requirements

  • Bachelor's degree in Marketing, Business, Communications, or a related field.
  • 2+ years of experience in marketing, customer marketing, sales enablement, trade marketing, category management, hospitality, CPG, beverage alcohol, agency, or related industries.
  • Strong presentation development and visual storytelling skills.
  • Excellent written, verbal, and interpersonal communication skills.
  • Strong project management and organizational abilities.
  • Ability to manage multiple priorities in a fast-paced environment.
  • Proficiency with Microsoft PowerPoint, Excel, Word, and other business productivity tools.

Preferred

  • Experience supporting B2B sales teams or customer-facing marketing initiatives.
  • Knowledge of hospitality, foodservice, wine, spirits, or consumer packaged goods industries.
  • Experience using data and consumer insights to support business recommendations.
  • Familiarity with Adobe Creative Suite or other design platforms.
  • Experience leveraging AI-enabled tools to enhance productivity, content development, and presentation creation.

Benefits

  • This comprehensive benefits package includes medical, dental, vision, life insurance coverage, disability benefits, PTO, wellness programs and fertility and family building benefits. We also provide a 401(k) plan where TFE may make a discretionary profit-sharing contribution.
Trinchero Family Estates -us logo

Trinchero Family Estates -us

Trinchero Family Wine & Spirits began over 75 years ago as a product of determination and a bit of luck, when Italian immigrant Mario Trinchero and his family left New York in pursuit of a better life across the country in Napa Valley, California. With the family’s health and happiness at its heart, Trinchero offers a best-in-class benefits package that will grow the family to a thousand more. Come work for us and see why 25 percent of Trinchero has stayed within the family for the last 20 years by reviewing our competitive, comprehensive benefits package.

Founded in 1984
1 employees

Traffic Signals

Monthly Visitors
8.3K
Traffic Source Mix
Search
42.3%
Direct
41.6%
Referral
6.5%
Social
8.4%
Paid
1.1%

Headcount Trend

Current headcount: ~2

Marketing Team

Marketing Roles Posted (Last 30 Days)
2