Associate PR Director, Food + Beverage

New York, USA (Hybrid)

Salary Not AvailableSenior Level5+ years expFull time

Posted 3 months ago

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Job Summary

Drive high-impact PR strategy and media outreach for a senior practitioner role, leading client relations, team mentorship, and cross-channel storytelling.

  • Must-have: 5-6 years of PR experience and a strong editorial network
  • Standout: Mentoring and managing junior staff while shaping brand presence across media, with heavy cross-functional collaboration

Job Description

Responsibilities

  • Developing PR strategies and dynamic pitches to meet client objectives and goals
  • Strategic planning and execution of the outreach plan
  • Initiating new, creative pitches and brand-building opportunities
  • Pitching and securing feature and brand stories on the national and regional level across online, print, broadcast, and podcast media
  • Drafting of press releases, as necessary
  • Monthly client reporting
  • Communicating with clients regularly via email, phone, Slack and virtual meetings; building a strong relationship with clients
  • Communicating daily with editors and members of the media and continuing to build strong relationships with key editors in business, food, beverage, lifestyle, travel, technology, and more
  • Ensuring that the junior team organizes and sends all press clippings as they are published or printed
  • Mentoring and managing junior staff

Requirements

  • Bachelor’s degree
  • 5-6 years of relevant experience
  • A strong editorial network of business, food and beverage editors and writers
  • A clear vision of the evolving lifestyle industry and competitive landscape
  • Naturally proactive, with outstanding attention to detail and meticulous organizational skills
  • A people person, skilled at building and nurturing relationships, with proven experience in supportive team management
  • Skilled writer and communicator
  • Ability to both balance many priorities and act resourcefully, all while maintaining a positive attitude
  • Vaccination against COVID-19 is a requirement if hired. Candidates may request an accommodation due to disability, sincerely held religious belief or exception required under applicable law.

    Benefits

    • Flexible paid time off policy, including vacation + additional paid caregiver leave
    • 4-day workweeks in the Summer and early closures on Fridays, Fall through Spring
    • 12 weeks paid leave to bond with a newly born, adopted, or fostered child, with a 6-month waiting period for full-time employees
    • Inclusive holiday calendar and a paid break in December, running from Christmas Eve to New Year’s Day
    • Comprehensive health insurance for all employees, and a 401k matching plan for you to invest in your future
    • In-house committees that plan monthly programming as it relates to internships, team-building, community service, employee recognition, and more
    • Monthly stipend toward cell phone
    • Flexible working schedules and a hybrid in-office schedule, with Fridays always remote
    • No waiting period for paid sick leave
    • Generous bereavement leave policy, including pregnancy loss
    Jennifer Bett Communications logo

    Jennifer Bett Communications

    Jennifer Bett Communications was launched in January 2014 to offer uniquely competitive brands a creative and multi-dimensional approach to overall consumer awareness. JBC leverages strong editorial relationships across digital, print, and broadcast media to develop meaningful and memorable narratives that create enduring brand affinity.

    Founded in 2014
    New York, New York, USA
    80 employees (28 in marketing)

    Traffic Signals

    Monthly Visitors
    3K
    Traffic Source Mix
    Search
    20.6%
    Direct
    47.4%
    Referral
    16.5%
    Social
    13.9%
    Paid
    1.4%

    Headcount Trend

    Current headcount: ~80

    Marketing Team

    Marketing Team Size
    20 (25% of company)
    Marketing Roles Posted (Last 30 Days)
    3