Responsibilities

• Support the planning team in executing cross-channel media strategies that deliver on client business objectives.
• Gather and interpret data to assist in building strategic media plans across digital and traditional channels.
• Aid in the creation of client-facing deliverables including flowcharts, presentations, competitive reviews, and reporting materials.
• Contribute to campaign analyses that provide actionable insights and recommendations for ongoing improvement.
• Maintain a clear understanding of client goals, target audiences, and media opportunities to drive results in all workstreams.
• Collaborate effectively with your planning team, strategists, activation, and analytics teams to enable a unified approach and excellence in execution.
• Maintain accurate documentation and support the smooth operation of all planning processes.
• Take initiative in learning and adopting new OM tools, processes, and best practices.
• Demonstrate an eagerness to develop foundational media knowledge and technical skills.
• Participate in ongoing training sessions and team meetings to support a culture of growth and excellence.

Requirements

• Bachelor’s degree in advertising, marketing, communications, business, or a related field.
• Familiarity with core principles of media planning and the marketing ecosystem.
• Strong analytical skills with an ability to interpret and synthesize data.
• Proficiency in Microsoft Excel and PowerPoint; familiarity with media tools is a plus.
• Excellent written and verbal communication skills.
• Strong organizational skills and attention to detail, with the ability to manage multiple tasks and deadlines.
• Collaborative, self-motivated, and eager to learn.