Responsibilities

• Building, launching, and managing paid social campaigns, primarily within Meta Ads Manager
• Assisting Paid Social Manager with campaign budgets, pacing, bidding approaches, audience targeting, and delivery against channel goals
• Monitoring campaign performance and making ongoing optimizations to improve efficiency and results
• Completing thorough QA across campaign setup, targeting, creative assets, tracking, and platform configurations
• Supporting A/B tests across creative, messaging, audiences, and campaign structure to identify actionable performance insights
• Partnering with Creative, Brand, Integrated Marketing, and Analytics teams to coordinate campaign launches and improve performance
• Monitoring platform updates, emerging ad formats, and social media trends that could inform creative testing or campaign execution
• Supporting campaign expansion and testing across TikTok and other emerging social platforms as needed

Requirements

• 1+ years of experience in paid social advertising, performance marketing, media buying, campaign management, or a related digital marketing role
• Strong hands-on experience building and managing campaigns in Meta Ads Manager
• Experience with campaign setup, audience targeting, budget pacing, optimization, reporting, and QA
• The ability to interpret performance data, identify meaningful trends, and make practical adjustments based on your findings
• Strong organizational skills and attention to detail, with the ability to manage multiple priorities and meet deadlines
• Clear written and verbal communication skills, including the ability to explain campaign results and execution decisions to cross-functional partners
• A track record of independently managing campaign workstreams, following established processes, and escalating issues appropriately
• A Bachelor’s Degree in Marketing, Business, Communications, or a related field, or equivalent practical experience
• Familiarity with TikTok Ads, Looker, Google Analytics, or advanced Excel functions is a plus