Responsibilities

• Support development and execution of full‑funnel paid media campaigns across digital, social, search, retail media, programmatic, and emerging channels for Wellness Brands.
• Translate brand and business goals into actionable media plans, calendars, and launch requirements.
• Partner closely with our media agency to ensure activation excellence, accurate flowcharts, and on‑time delivery for annual and tentpole campaigns.
• Monitor in‑flight performance across channels, tracking KPIs such as ROAS, CTR, CPC, conversion rate, and New‑to‑Brand sales for Beauty & Wellness, with a focus on Amazon media.
• Vet live tactics with agency partners and recommend agile optimizations to improve efficiency and scale.
• Build clear, insight‑driven reporting for internal teams with actionable next steps.
• Leverage consumer insights, market trends, and competitive intelligence to inform media strategy.
• Support testing agendas (A/B creative testing, audience segmentation, channel mix) to drive continuous improvement.
• Collaborate with brand, sales, and consumer insights teams to ensure media efforts align with consumer journeys and purchase behavior.
• Partner with Brand Marketing, Sales, Content and Analytics teams to align media strategies with business goals.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 2+ years of experience in digital media, performance marketing, or media planning.
• Retail media experience, ideally with Amazon Ads and Walmart Connect.
• Experience working with agencies and managing external partners.
• Experience collaborating with cross-functional teams (Brand, eCommerce, Sales, Creative, Regulatory).
• Digital media planning and execution (paid social, search, display, retail media).
• Performance marketing expertise (CAC, ROAS, conversion optimization).
• Proficiency in Google Ads, Meta, Amazon Ads, DSPs, The Trade Desk.
• Experience with analytics and reporting tools (Excel, Google Analytics, BI platforms).
• Authorized to work in the United States on a full-time basis.

Preferred

• Advertising agency experience.
• Experience in consumer products, wellness, healthcare, or regulated categories.

Benefits

• Benefits: Salary + Bonus , Healthcare, Dental, Vision, Paid Holidays, Paid Parental Leave, 401(k) with company match, Basic Life Insurance, Short Term Disability (STD), Long Term Disability (LTD), Paid Time Off (PTO), Paid Charitable (volunteer) Leave, and Educational Assistance.