Associate Media Manager, Strategic Customers at Post Consumer Brands | Lakeville, MN

Post Consumer Brands

Associate Media Manager, Strategic Customers

Lakeville, MN (On-site)

Salary Not AvailableMid Level2+ years expFull time

Posted 3 months ago

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Job Summary

Drive retail media planning, measurement, and creative execution for e-commerce campaigns across major partners.

Own planning and optimization of retail media campaigns across major partners.
Must-have: 2-5 years in marketing or media planning with ecommerce experience.
Standout: Cross-functional collaboration with Brand, Sales, and MarComm.

Job Description

Responsibilities

Media Planning
Digital media campaign planning, activation, and optimization across retail media tactics
Plan retail media budgets across wide variety of retail media channels including Target, Kroger, Albertson’s, and Dollar General.
Lead retail media capabilities evaluations and provide recommendations for future spend
Media Measurement
Outline measurement goals for media spend across subset of retail partners
Translate data into actionable insights, identifying opportunities and risks
Assess media performance on key e-commerce metrics (ROAS, iROAS, influenced sales) and communicate impact of programs to the broader organization
Continuously monitor and analyze programs, improving upon the understanding of audiences and identifying opportunities to increase impact
Creative Strategy
Creative approach and execution for paid media across multiple e-commerce channels
Support creative process flow for retail media: initial requests, feedback, internal & external reviews, deployment
Lead process for creative optimizations & testing strategies, including A/B testing
Strategic Collaboration
Work with cross-functional teams including Brand, Sales, & MarComm
Combine brand insights with sales priorities & deploy into digital media investments
Partner closely with agency to define and deliver on campaign KPIs, closely monitoring programs
Educate partners on the changing landscape of digital & retail media

Requirements

BA required. Marketing, Communications, or Journalism preferred.
2-5 years marketing, media planning, and/or strategy experience
Ecommerce experience required
Digital experience on agency or client side required
Great attitude : realize that the energy and attitude they bring, impacts not only their performance but the performance of those around them
Transparency : are direct, factual, and straight-forward
Flexibility : ask questions for greater insight, and make recommendations relative to alternatives, options or other solutions
Critical thinker with strong, proven analytical skills
Detail oriented with excellent organizational skills
Experience in multiple digital media channels, search, programmatic and social experience preferred

Preferred

Experience in multiple digital media channels, search, programmatic and social experience preferred

Post Consumer Brands

3.4 Glassdoor

Post Holdings, Inc., headquartered in St. Louis, Missouri, is a consumer packaged goods holding company operating in the center-of-the-store, refrigerated, foodservice, food ingredient, pet food and private brand food categories. Through its Post Consumer Brands business, Post is a leader in the North American ready-to-eat cereal category offering a broad portfolio including recognized brands such as Honey Bunches of Oats®, PebblesTM, Great Grains® and Malt-O-Meal® bag cereal. Post also is a leader in the United Kingdom ready-to-eat cereal category with the iconic Weetabix® brand. As leader in refrigerated foods, Post brings innovative, value-added egg and refrigerated potato products to the foodservice channel and the retail refrigerated side dish category, offering side dishes and egg, sausage and cheese products through the Bob Evans®, Better’n Eggs®, Simply Potatoes® and Crystal Farms® brands. Post participates in the private brand food category through its investment in 8th Avenue Food & Provisions, a leading, private brand centric, consumer products holding company. For more information, visit www.postholdings.com.

Founded in 1900

St Louis, Missouri, USA

1.1K employees (55 in marketing)

www.postholdings.com

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67% CEO approval