Collect, analyze, and socialize campaign performance data to inform strategic decisions. Generate regular performance reports for stakeholders, highlighting key metrics, trends, and improvement opportunities. Partner with cross-functional teams to identify actionable insights and recommend optimizations that enhance campaign effectiveness and drive measurable results. Media Planning & Execution Support – Assist in developing data-driven media strategies for Prime Video campaigns, translating audience insights into actionable plans. Support media operations, timeline management, and performance forecasting to ensure campaigns are executed efficiently and deliver measurable impact. Process Improvement & Standardization – Improve SOPs, enhance tool adoption, and perform governance audits to streamline media operations, including reporting dashboards and asset repositories. Identify and implement workflow efficiencies to improve campaign speed and accuracy across all media execution processes.