Responsibilities

• Manage and oversee day-to-day advertising campaigns for clients including programmatic, content partnerships, search and social ads (Meta, TikTok, etc.)
• Compiling and analyzing competitive reports
• Construct comprehensive and well-thought-out recommendations/ presentations to support brand initiatives
• Work with publishers to develop campaigns, from planning to executing to optimizing across digital channels
• Managing budgets, targets, and daily optimizations with strategic support from the team
• Support in client communication on media campaigns and deliverables within larger strategic team
• Evaluate proposals and negotiate partnerships to achieve maximum value for the client. This includes understanding the differences in digital targeting - contextual, audience, behavioral, etc.
• Share subject matter expertise within internal and external teams
• Manage reporting and insights/recommendations for client campaigns, with a deep understanding of Excel, Google Analytics, and nuances of platform reporting
• Monitor analytics and key metrics against clients’ goals

Requirements

• 2-3 years of digital media hands on keyboard experience, preferably working with or for an agency
• Able to work in our OWTC NYC office on Tuesdays and Thursdays
• Knowledge of digital/social planning and executional tools such as Google, Microsoft, Meta, Reddit, TikTok Ads Manager, programmatic (managed service; self-service a plus)
• Bachelor’s degree or equivalent
• Strong analytical skills and use of Excel for reporting; Ad trafficking experience in Google Campaign Manager

Benefits

• health/dental/vision insurance
• matching 401(k)
• FSA and HSA accounts
• flexible vacation policy
• sick time
• paid parental leave
• paid medical leave
• STD/LTD insurance benefits
• generous holiday calendar