Responsibilities

• In this role, you will support the execution of our media strategy alongside the respective agency teams within Syneos Health.
• The Associate Media Director will also work with search, social and programmatic teams to deliver the most appropriate channel mix strategy for each target audience.
• Collaboration will also occur with our Data Science practice to ensure data is being used efficiently, and effectively driving ROI for our clients.
• The target audience for our clients includes Physicians, Nurses, Specialists, Patients, and Caregivers in the healthcare space.
• The Associate Media Director will own campaign management and execution of personalized media plans for this target audience that result in positive gains for our clients is core to success.
• In addition, The Associate Media Director will be responsible for growing and maintaining all partnerships across our media group.
• These partnerships include database services, demand side platform providers, and direct buy media partners.
• They also will need deep experience in being hands on within a trading desk environment.
• Media Strategy
• Provide input and recommendations on appropriate channel mix and consideration set development for your clients
• Continuously improve our offering and look to scale appropriately
• Work with partner agencies on new business opportunities and pitches
• Lead media collaboration with senior internal and external stakeholders spanning agency client teams, digital, strategy & planning, and analytics as well clients and vendor partners
• Develop close working relationship with client and agency brand teams to drive their understanding of media, and the offering capabilities in order to grow adoption of media as part of a holistic go to market strategy that has media KPIs connected to brand business KPIs for our clients
• Develop, apply and share best practices for desk operations, communications, campaign management, cross-departmental reach, measurement planning and reporting that will be ongoing
• Work on continuously providing trends and POVs across our agencies to ensure that we can communicate the value to our clients on a regular basis
• Consistently evaluate new partnerships to grow and maintain a playbook of channel partners and tactics to drive robust and creative channel plans
• Media Planning
• Create intuitive presentations to be delivered to internal & external key stakeholders
• Lead the development of and presentation of detailed media recommendations along with respective external media partners? (as in description) -> kept as original phrasing in sections below is included per rules