Associate Media Director, Programmatic

USA (Hybrid)

$110K/yr – $130K/yrSenior Level4+ years expFull time

Posted 7 weeks ago

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Job Summary

Own programmatic omnichannel media strategy with a focus on channel mix, measurement planning, and driving adoption of media within a holistic go to market that ties media KPIs to brand outcomes.

  • Growth Infrastructure: Build consensus on channel mix and measurement plans that tie media KPIs to brand outcomes.
  • Media Collaboration: Lead cross‑agency and client discussions with strategy, analytics, and creative partners to scale programs.
  • Measurement & Ops: Define and apply programmatic best practices, reporting, and dashboards with data science for multi‑channel plans.

Job Description

Responsibilities

  • Omnichannel Programmatic Media Strategy: Provide input and recommendations on appropriate channel mix and consideration set development for your clients
  • Continuously improve our offering and look to scale appropriately
  • Work with partner agencies on new business opportunities and pitches
  • Lead media collaboration with senior internal and external stakeholders spanning agency client teams, digital, strategy & planning, and analytics as well clients and vendor partners
  • Develop close working relationship with client and agency brand teams to drive their understanding of programmatic omnichannel media, and the offering capabilities in order to grow adoption of media as part of a holistic go to market strategy that has media KPIs connected to brand business KPIs for our clients
  • Develop, apply and share best practices for ongoing programmatic campaign management, reporting, and execution
  • Work on continuously providing trends and POVs across our agencies to ensure that we can communicate the value to our clients on a regular basis
  • Support processes and approach to directing trading and ad operations teams as needed
  • Media Planning: Create intuitive presentations to be delivered to internal & external key stakeholders
  • Lead the development of and presentation of detailed media recommendations along with respective external media partners

Requirements

  • Bachelor’s degree with a minimum of 4 years of progressively senior experience in programmatic, ad operations or biddable media on the sales, agency or ad tech side
  • Must be willing to travel to the client office in San Francisco once or twice a month
  • Experience designing and implementing pharmaceutical programmatic media campaigns
  • Knowledgeable in how to leverage multimedia in the programmatic media environment
  • Experience in pharmaceutical or healthcare space required
  • Excellent presentation skills, and history of successful client engagements
  • Exceptional organizational skills, multi-tasking capabilities and detail oriented
  • Strong analytical abilities and quantitative skills

Preferred

  • Experience in other biddable media platforms a plus (e.g. paid social, paid search)
  • Candidates should be knowledgeable in how to leverage multimedia in the programmatic media environment

Benefits

  • Health benefits to include Medical, Dental and Vision
  • Company match 401k
  • flexible paid time off (PTO) and sick time
  • paid sick time requirements may vary depending on where you work
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Syneos Health Commercial Solutions

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Syneos Health® is a leading fully integrated biopharmaceutical solutions organization built to accelerate customer success. We translate unique clinical, medical affairs and commercial insights into outcomes to address modern market realities.To learn more about how we are Shortening the distance from lab to life®, visit syneoshealth.com.

Morrisville, North Carolina, USA
1.1K employees (43 in marketing)
72% recommend to a friend
93% CEO approval

Traffic Signals

Monthly Visitors
203.3K
Monthly Google Ads Budget
$75.9K
Traffic Source Mix
Search
37.8%
Direct
43.3%
Referral
8.5%
Social
9.3%
Paid
0.9%

Headcount Trend

Current headcount: ~1.1K

Marketing Team

Marketing Team Size
21 (2% of company)
Median Career Experience
14 years
Median Tenure
5 years
Marketing Roles Posted (Last 30 Days)
14