Responsibilities

• Lead the media planning efforts for national campaigns, focusing on awareness-driven strategies.
• Collaborate with planning leads, marketing science teams, and creative counterparts to establish clear media objectives and drive strategic alignment.
• Demonstrate initiative by exploring new media solutions, utilizing strategic thinking and creativity to develop innovative alternatives.
• Manage client relationships and day-to-day queries, providing strategic direction and guidance to media teams.
• Oversee media execution, ensuring timely delivery against key milestones.
• Develop and implement media strategies across partners ensuring optimal use of platforms.
• Manage and mentor the development of Associates and Supervisor teams, fostering their skills and supporting career growth.
• Lead the process of compiling and interpreting media research to inform media plan development and recommendations.
• Maintain strong working relationships with internal media planners, creative teams, and clients, acting as a key strategic media partner.
• Stay ahead of industry trends, exploring new opportunities and meeting with media/vendor representatives to inform strategic decisions.

Requirements

• Your thumb on the pulse of the industry, with strong ideas and futureproofing solutions across media, AI and client products
• 6+ years’ experience in media planning, focusing on cross-channel activation.
• At least 3 years of management experience.
• Proven ability to integrate media, creative, MKS and brand objectives, collaborating with cross-functional teams.
• Experience managing client relationships, ensuring alignment and timely execution of media plans.
• Hands-on campaign execution, using data and insights to optimize performance.
• Agency experience, particularly with integrated media campaigns.
• Proficiency in programmatic and social platforms planning and activation
• Proficiency in media planning tools (MRI, Omni, Kantar, Luci, MediaRadar, Pathmatics, etc.)
• Strategic partner mindset, offering insights and recommendations to optimize results.