Associate Marketing Manager at Varsity Brands | Farmers Branch, TX

Varsity Brands

Associate Marketing Manager

Farmers Branch, TX (Hybrid)

Salary Not AvailableMid Level3+ years expFull time

Posted 4 months ago

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Job Summary

Drive Club-market campaigns from planning through execution, coordinating cross-functional teams to improve brand and engagement in specific sports segments.

Must-have: 3–5 years of experience in B2B marketing or related campaign management.
Standout: Proven cross-functional leadership with Creative, Copy, Merchandising, Analytics, and external partners.

Job Description

Responsibilities

Support marketing initiatives focused on growing the Club market and strengthening the Club Direct brand.
Support development of annual and seasonal marketing plans for assigned sports within the customer segment.
Build working knowledge of customer journeys, segment priorities, and seasonal business drivers.
Contribute insights from campaign results, customer feedback, and market trends to inform future planning and optimize campaigns.
Partner with Category Management, Sales and Merchandising to ensure campaigns align with product priorities and promotional initiatives.
Develop subject-matter familiarity within assigned sports to strengthen marketing recommendations.
Manage execution of assigned campaigns within the broader strategy established by the Sr. Marketing Manager.
Support maintenance of the 12-month marketing calendar across customer segments and sports, ensuring deadlines and deliverables stay on track.
Develop clear and actionable creative briefs aligned to campaign objectives.
Coordinate cross-functional partners—including Creative, Copy, Merchandising, Digital, Sales, Category Management, and Analytics—to ensure campaigns launch on time and with accurate messaging.

Requirements

Strong project management and organizational skills with attention to detail.
Analytical mindset with familiarity reviewing campaign performance metrics.
Clear written and verbal communication skills.
Familiarity with digital channels and omnichannel campaign execution.
Understanding of messaging hierarchy and its impact on campaign performance.
Interest in using performance insights to refine creative strategy.
A minimum of 3-5 years of experience in B2B marketing, campaign management, customer marketing, or related field.
Bachelor’s degree in Marketing, Business, Communications, or equivalent experience.
Experience supporting cross-functional marketing campaigns from planning through execution.
Experience using marketing and collaboration tools such as Asana, Miro, Figma, CMS platforms, or similar.

Benefits

Comprehensive Health Care Benefits
HSA Employer Contribution/ FSA Opportunities
Wellbeing Program
401(k) plan with company matching
Company paid Life, AD&D, and Short-Term Disability
Generous My Time Off & Paid Holidays
Varsity Brands Ownership Program
Employee Resource Groups
St. Jude Partnership & Volunteer Opportunities
Employee Perks including discounts on personal apparel and equipment!

Varsity Brands

3.9 Glassdoor

Varsity Brands elevates the student experience- in Sport and Spirit.We are BSN SPORTS, the recognized leader in athletic gear and Varsity Spirit, the driving force in spirit. We partner with educators, coaches, and students to build school pride, student engagement, and community spirit.With a mission to inspire achievement and create memorable experiences for young people, Varsity Brands elevates the student experience, promotes participation and celebrates achievement through two unique but interrelated businesses: BSN SPORTS and Varsity Spirit. Together, these assets promote personal, school and community pride through their customizable products and programs to elementary and middle schools, high schools, and colleges and universities, as well as church organizations, professional and collegiate sports teams and corporations. Through its dedicated employees and independent representatives, Varsity Brands reaches its individual and institutional customers each year through competitions, camps and sales.

Founded in 1974

Dallas, Texas, USA

4.9K employees (359 in marketing)

www.varsitybrands.com

73% recommend to a friend

74% CEO approval