Associate Marketing Manager - Omnichannel Demand Generation & Digital Engagement

USA (On-site)

Salary Not AvailableEntry LevelFull time

Posted 3 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own multi channel demand and lifecycle campaigns for manufacturing buyers, coordinating touchpoints, nurturing programs, and tech‑enabled optimization.

  • Campaign ownership across email, web, social, webinars, paid ads, events, and partner channels to drive pipeline.
  • Lifecycle and journey design with sales and customer success to boost engagement through the buying process.
  • Use AI tools and dashboards to test, measure, and improve marketing contribution to pipeline and revenue.

Job Description

Responsibilities

  • Support the development and execution of integrated marketing campaigns across email, web, social media, webinars, paid advertising, events, and partner channels.
  • Coordinate campaign activities and ensure a consistent customer experience across touchpoints.
  • Assist in developing customer journeys and nurture programs aligned with the buying process.
  • Collaborate with sales and customer success teams to improve engagement throughout the customer lifecycle.
  • Help create digital experiences that increase account and buying-group engagement.
  • Support website optimization and conversion initiatives.
  • Develop and manage email campaigns and automated nurture programs.
  • Assist with social media and digital advertising activities.
  • Leverage AI tools and analytics to improve campaign effectiveness and efficiency.
  • Collaborate with technical experts and marketing teammates to develop blogs, webinars, videos, customer stories, and campaign assets.

Requirements

  • Bachelor's degree in Marketing, Business, Communications, Analytics, Engineering, or a related discipline.
  • 0–3 years of experience in marketing, sales, communications, internships, or related activities.
  • Strong written and verbal communication skills.
  • Analytical mindset and curiosity about customer behavior.
  • Ability to manage multiple projects and work collaboratively.
  • Passion for technology and helping customers solve problems.

Preferred

  • Internship or project experience in digital marketing, communications, or sales.
  • Familiarity with CRM or marketing automation platforms.
  • Exposure to manufacturing, engineering, or industrial industries.
  • Experience with content creation, social media, or video production.
  • Interest in AI and data-driven marketing.
  • Understanding of LinkedIn, email marketing, SEO, or digital advertising.
Tata Technologies logo

Tata Technologies

3.7 Glassdoor

We're a global product engineering and digital services company focused on fulfilling our mission of helping the world drive, fly, build, and farm by enabling our customers to realize better products and deliver better experiences. We’re the strategic engineering partner businesses turn to when they aspire to be better. Manufacturing companies rely on us to enable them to conceptualize, develop and realize better products that are safer, cleaner, and improve the quality of life for all the stakeholders, helping us achieve our vision of #EngineeringABetterWorld.We provide a full spectrum coverage of solutions across the product value chain covering outsourced product engineering services, digital transformation services, upskilling solutions and value-added reselling of software products required to develop and realize better products. From delivering discrete outcomes to end-to-end turn key product development for #Connected #Autonomous #ElectricVehicles (#EVs), we're the partner with the experience and expertise to understand what better looks like – and who can bring better to life.We're inspiring a new generation of engineers who, by embracing the opportunities that exist at the convergence of digital technology and traditional engineering, are developing better products and helping customers win in the marketplace. As a global organization, we bring together diverse teams with varying skill sets to collaborate in real time and solve complex engineering problems. In doing so, we're redefining what the world understands by engineering and spreading the influence and impact of engineering as humanity's best way of addressing its most important challenges and opportunities.As a global company headquartered in Pune, India, we are active in more than 27 countries around the world, steered by 12500+ innovators who are making #EngineeringABetterWorld a reality - every day for everyone.

Founded in 1989
Mulshi, Maharashtra, IND
17K employees (320 in marketing)
73% recommend to a friend
84% CEO approval

Traffic Signals

Monthly Visitors
76.5K
Traffic Source Mix
Search
55.7%
Direct
37.1%
Referral
4.4%
Social
1.9%
Paid
0.8%

Headcount Trend

Current headcount: ~16.9K

Marketing Team

Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$553.8M
Last Raise
$193.8M
Secondary Market, 2 years ago

Funding History

  • Oct 2023
    Secondary Market • $193.8M
  • Jun 2017
    Secondary Market • $360M
  • May 2015
    Non Equity Assistance

Recent News