Responsibilities

• Create and optimize paid social campaigns to expand reach and grow mental and physical availability across key channels such as TikTok, Meta, YouTube, Pinterest and more.
• Manage relationships with agency partners on key paid social channels.
• Utilize tools like Microsoft Excel and PowerBI to evaluate the effectiveness of Paid Social impact on reach, performance in retail channels, budget efficiency and more.
• Explore and prospect new paid social communication channels and tactics that will expand our reach and grow mental availability.
• Work collaboratively with the Retail & Search team and the Paid Media shared services team to maximize total ROAS and new customer growth (specifically, retailer sponsored ads and DSP).
• Support our School and Retail Sales teams to drive traffic for specific regional, geo-targeted initiatives.
• Lead asset creation initiatives by collaborating with the creative team and other contracted content creators to support paid social needs.

Requirements

• Bachelor’s degree in marketing, or relevant field
• 2-3 years of marketing experience managing Paid Social accounts, or relevant experience in paid advertising as well as social media management.
• Results-driven attitude – a self-starter who thinks and participates effectively, both independently and as part of a team
• Analytical skills, and sales acumen – must be able to gather, analyze and interpret data to deliver business insights
• Proactive and resourceful in solving problems, making decisions and executing on goals
• Connects inside and outside the team; shares information, transfers knowledge and seeks diverse input from others within the team and across the organization
• Ability to build and maintain effective relationships with management, sales teams, peers and agency partners and manage those relationships to achieve business objectives
• Collaborates effectively across creative, product, retail, and analytics teams to develop paid social campaigns from start to finish that are strategically aligned, insight‑driven, and optimized for business impact.
• Owns results and follows through on commitments, takes responsibility and produces quality results