Associate Marketing Manager, Digital Projects

San Diego, CA (Remote)

$83K/yr – $138K/yrMid Level5+ years expFull time

Posted 6 days ago

Job Summary

Own and optimize Dexcom's digital acquisition and engagement initiatives, translating business needs into measurable website and marketing technology enhancements across cross-functional teams and partners.

  • Lead requirements gathering and UAT coordination
  • Collaborate with agencies and vendors to ensure on-time, quality delivery
  • Drive continuous improvement of lead capture, routing, and reporting

Job Description

Responsibilities

  • You will support and optimize digital customer acquisition and engagement initiatives across Dexcom.com, helping to improve lead generation performance and customer experience.
  • You will partner with stakeholders across Creative, Brand, IT, Analytics, and CRM teams to gather business requirements and ensure digital solutions align with strategic objectives.
  • You will monitor website lead generation performance, customer journeys, and webform functionality, identifying opportunities to improve conversion, efficiency, and user experience.
  • You will document business requirements, workflows, process maps, and user stories to support the successful delivery of digital marketing and technology projects.
  • You will serve as a liaison between business stakeholders and technical teams, helping translate business needs into actionable project requirements and solutions.
  • You will coordinate project activities, timelines, testing efforts, and stakeholder communications to support the successful execution of website and marketing technology enhancements.
  • You will lead and support user acceptance testing (UAT), validating functionality, data accuracy, and customer experience while identifying, documenting, and tracking issues through resolution.
  • You will partner with agencies, technology vendors, and development teams to ensure project deliverables meet business requirements, quality standards, and implementation timelines.
  • You will support ongoing enhancements to lead capture, routing, nurturing, and reporting processes, helping drive continuous improvement across Dexcom's digital ecosystem.

Requirements

  • Typically requires a Bachelor’s degree a 5 – 8 years of experience.
  • A strong foundation in digital marketing principles, including customer acquisition, lead generation, customer journey optimization, and campaign execution.
  • Experience with website platforms, CRM systems, marketing automation tools, analytics platforms, or testing and quality assurance processes.
  • Comfortable working with both business and technical teams, helping translate complex requirements into actionable solutions and project deliverables.
  • Experience in regulated industries, familiarity with Agile or Scrum methodologies, and a customer-centric approach.
  • Strong organizational skills, attention to detail, and the ability to manage multiple priorities while meeting project timelines and business objectives.
  • Ability to gather business requirements, documenting processes, and coordinating projects to ensure successful delivery of digital initiatives.

Preferred

  • Continuous improvement mindset and proactively identify opportunities to improve workflows, operational efficiency, and digital marketing performance.
  • Thrives in collaborative environments, adapt quickly to changing priorities, and are eager to learn new technologies, platforms, and marketing capabilities.

Benefits

  • A full and comprehensive benefits program.
  • Growth opportunities on a global scale.
  • Access to career development through in-house learning programs and/or qualified tuition reimbursement.
  • An exciting and innovative, industry-leading organization committed to our employees, customers, and the communities we serve.
Dexcom logo

Dexcom

3.7 Glassdoor

Empowering People to Take Control of Health Dexcom Corporation (NASDAQ DXCM) has been a pioneer in glucose sensing for more than 25 years. Since 1999, we have developed innovative technologies that transformed how people manage diabetes. Our products are part of people’s daily lives, empowering them to live confidently and feel more in control, free to pursue their dreams. Headquartered in San Diego, California, with operations around the world, Dexcom leads by listening to the needs of users, caregivers, and providers, to simplify and improve glucose management.

Founded in 1999
San Diego, California, US
7.8K employees (293 in marketing)
68% recommend to a friend
81% CEO approval

Salaries

Posted range

$83K/yr – $138K/yr

Taken straight from the job posting.

See all Dexcom salaries

Funding

Total Funding
$2.2B
Last Raise
Post IPO Debt, 3 years ago

Traffic Signals

Monthly Visitors
2.4M
Monthly Google Ads Budget
$211.9K
Traffic Source Mix
Search
36.7%
Direct
50.2%
Referral
7.3%
Social
3.8%
Paid
1.9%

Headcount Trend

Current headcount: ~8.1K

Recent News

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Associate Marketing Manager, Digital Projects

Dexcom · San Diego, CA · Remote