Associate Marketing Manager at Dexcom | San Diego, CA | $83K/yr – $138K/yr

Dexcom

Associate Marketing Manager

San Diego, CA (Hybrid)

$83K/yr – $138K/yrMid Level5+ years expFull time

Posted 3 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the patient-facing Dexcom.com CMS and drive cross-functional website optimization to improve lead capture and conversions.

Must-have: 5–8 years with CMS platforms (Drupal/Wordpress) and experience with headless CMS (Contentful/Storyblok).
Standout: Lead data-driven UX experiments using GA4 and VWO across cross-functional teams.

Job Description

Responsibilities

Serve as primary owner and internal subject matter expert for the DTC Patients website CMS platform.
Partner closely with our internal Web-IT and CRM-IT teams to prioritize business website projects, join daily and weekly IT calls, and oversee website projects from requirements gathering through to testing and release.
Partner internally with Product Marketing, Creative Services, and external vendors to implement website content updates
Drive optimization of Dexcom.com’s digital conversion pathways with a particular focus on optimizing lead capture webforms and customer journeys
Expand reach and engagement across a broadening DTC audience through SEO-driven content and site optimization
Monitor, analyze, and report on website performance, user behavior, and conversion metrics to inform ongoing improvements using GA4 and VWO tools.
Identify and implement innovative experiences on Dexcom.com (testing, enhanced UX, emerging technologies, and advanced personalization tools)

Requirements

Bachelor's degree
5 – 8 years of related experience
Hands-on experience managing and optimizing website CMS platforms (Drupal, Wordpress)
Experience with CMS platforms and ideally headless CMS (Contentful, Storyblok)
Project management experience with PM tools (Asana, Jira, Scrum framework)
Strong understanding of web UX principles (usability, accessibility)
Experience with tools like Figma and LucidChart
Familiarity with Agile project methodology and front-end web technologies (CSS, HTML5, Javascript)
Knowledge of modern AI search and SEO techniques

Preferred

Experience with GA4 and VWO for analytics/optimization
Headless CMS experience (Contentful, Storyblok) as a nice-to-have
Familiarity with Agile project methodology and front-end web technologies (CSS, HTML5, Javascript) as leveraged in practice

Benefits

A full and comprehensive benefits program.
Growth opportunities on a global scale.
Access to career development through in-house learning programs and/or qualified tuition reimbursement.
An exciting and innovative, industry-leading organization committed to our employees, customers, and the communities we serve.

Dexcom

3.7 Glassdoor

Empowering People to Take Control of Health Dexcom Corporation (NASDAQ DXCM) has been a pioneer in glucose sensing for more than 25 years. Since 1999, we have developed innovative technologies that transformed how people manage diabetes. Our products are part of people’s daily lives, empowering them to live confidently and feel more in control, free to pursue their dreams. Headquartered in San Diego, California, with operations around the world, Dexcom leads by listening to the needs of users, caregivers, and providers, to simplify and improve glucose management.

Founded in 1999

San Diego, California, US

7.8K employees (293 in marketing)

careers.dexcom.com/careers/index

68% recommend to a friend

81% CEO approval