Responsibilities

• Commercial Support: Support achievement of worldwide business plan objectives related to sales, gross profit, inventory and pricing. Assist with expense management and help maintain the company’s position in the CMF market.
• Brand Strategy: Support the development and execution of global brand strategies for products, services, programs and other key initiatives, including value proposition development, targeting and segmentation, positioning, branding, product launch support and lifecycle management.
• Product Launch: Support the planning and execution of worldwide product launches. Responsibilities include assisting with development of marketing materials for key stakeholders (salesforce, surgeons, hospitals, patients, payers, etc.), promotional plans, product training support, forecasting inputs, inventory roll-out planning and sales tools. Coordinate closely with Regional Marketing teams and other key stakeholders.
• Portfolio Planning & Product Development: Support portfolio plans aligned to company strategy. Partner with R&D and cross-functional stakeholders to contribute to product development programs. Provide input into product scope, launch messaging, materials, and set configurations. Leverage understanding of the product development process and functional areas (quality, regulatory, etc.) to support on-time launches.
• Portfolio Lifecycle Management: Support company strategy for portfolio optimization and quality initiatives.
• Business Development Support: Assist in evaluating external partners and market opportunities that may help fill portfolio gaps or create competitive differentiation. Support development of business case materials for internal review.
• Customer Insights and Analytics: Partner with Business Insights & Strategic Marketing to support market research initiatives around customer needs and product validation. Stay connected with market needs through customer interaction, co-travel with sales consultants, attendance at industry meetings and review of medical journals.
• Business Planning & Execution: Work closely with manager to support development of business plans related to area of focus (i.e. business segment, product, region, etc.). Collaborate with functional areas to execute plans and develop market messaging that supports customer engagement. Partner with the sales force and field marketing to support effective deployment.
• Collaboration & Project Support: Work collaboratively with internal teams and external partners to support key projects, gather input, track deliverables and ensure alignment with product and company strategy.
• General Business Support: Develop strong working relationships with surgeon customers and key stakeholders. Partner with Professional Education & Tradeshow groups to support promotional plans around key events and provide on-site support. Partner closely with Regional Marketing and Sales Teams to gather customer input and ensure alignment with business priorities. Be responsive to requests from customers and sales consultants.