- Development and execution of strategic approach with high-impact marketing tactics that are innovative and executable to support Health System and Group Practice decision makers. - Requires the ability to provide in-depth insights based on product / market assessments, understand the changing healthcare landscape, and assimilate key stakeholder feedback to make strategic & tactical recommendations for optimal brand performance within key accounts. - Collaboration and partnership with internal cross functional stakeholders and external partners to ensure integration and consistency of business strategy alignment. - Close partnership and alignment required with the Dermatology IBT to support brand priorities and indication launches. - Work with Market Access and Trade to understand the changing Healthcare Landscape and proactively identify potential health system opportunities and conceptualize solutions using creativity and innovation. - Effectively track and manage marketing budget for areas of responsibility. Consistently manage multiple projects to deliver high-quality work product in a timely fashion. - Demonstrate a strong understanding of the strategic fronts for Dermatology, fully understanding the patient journey to deliver product solutions that align to Health System organizational goals. - Continually evaluate the effectiveness of marketing programs and recommend changes in strategy or tactics as appropriate. - Think innovatively regarding the application of new technologies and solutions and be prepared to apply market research, consulting, and other customer insights to inform decisions. - Proactively support the sales force through ongoing communications of marketing programs.