Responsibilities

• Track, analyze, and report on the performance of digital marketing campaigns across channels including Google Ads, LinkedIn, email, and web
• Build and maintain dashboards and reporting frameworks that provide clear visibility into pipeline contribution, lead quality, and campaign ROI
• Identify trends, gaps, and opportunities in campaign data and present findings with actionable recommendations
• Support A/B testing initiatives and assist in optimizing messaging, targeting, and content based on performance data
• Support updating company websites based on data gathered
• Conduct ongoing research into market trends, customer segments, and competitive positioning to inform marketing and sales strategy
• Support the development of case studies, market-facing content, and sales enablement materials grounded in research and data
• Partner with the sales and client success teams to develop marketing materials, proposals, and presentations tailored to specific client needs and verticals
• Support client communications and marketing touchpoints throughout the customer lifecycle, from prospect engagement through renewal
• Assist in gathering client feedback to inform product messaging and positioning

Requirements

• Bachelor’s degree required
• 1–3 years of experience in a marketing, analytics, or client-facing marketing role
• Proficiency in digital marketing platforms including Google Ads, LinkedIn Campaign Manager, and email marketing tools
• Experience with CRM platforms (HubSpot or equivalent) and marketing analytics tools
• Strong analytical skills with the ability to interpret data, identify trends, and communicate insights clearly
• Excellent written and verbal communication skills, with experience presenting findings to internal and external stakeholders
• Proficiency in Microsoft Office and Google Suite
• Willingness to travel occasionally as needed for client visits and business meetings

Preferred

• Experience marketing SaaS or enterprise software solutions
• Familiarity with supply chain, logistics, or operations technology verticals
• Experience with SEO/SEM/AEO/GEO, content strategy, or marketing automation platforms
• Google Analytics or equivalent certification