Associate Manager, Wholesale Marketing at Michael Kors | New York City, NY | $75K/yr – $92K/yr

Michael Kors

Associate Manager, Wholesale Marketing

New York City, NY (On-site)

$75K/yr – $92K/yrMid Level3+ years expFull time

Posted 6 weeks ago

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Job Summary

360° wholesale marketing ownership in a cross-channel, retail-led environment with a focus on activations, influencer-driven awareness, and in-store execution.

Own end-to-end 360 marketing planning and delivery for wholesale, digital, and in-store touchpoints.
Coordinate with retail media networks, agencies, and local partners to secure placements, manage timelines, and meet benchmarks.
Track performance, extract insights, and inform future activation and seasonal planning.

Job Description

Responsibilities

Support the execution of 360 marketing plans that enhance customer engagement across wholesale digital and in-store channels.
Coordinate with retail media networks and partner marketing teams to secure placements during high-traffic periods and ensure campaigns support acquisition and retention goals.
Track campaign performance and share insights to support optimization and future planning.
Assist in building and executing onsite and offsite media campaigns, including video, paid social, programmatic display, and sponsored product ads.
Partner with retail media networks and agency teams to ensure campaigns launch accurately and deliver against benchmarks.
Manage internal creative timelines to ensure timely delivery of media assets, collaborating with sales to highlight priority products.
Review media plans for targeting accuracy, leveraging retailer first-party data and internal learnings.
Plan and execute in-store activations across key markets, ensuring all logistics, communication, and materials are delivered on time.
Spearhead 360° marketing strategy to drive awareness for events through influencer partnerships, mall marketing initiatives, paid media, and out-of-home (OOH) advertising.
Develop and manage a network of local vendor partners for in-store events, ensuring successful execution and creating opportunities for continued collaboration.

Michael Kors

Michael Kors is a world-renowned, award-winning designer of luxury accessories and ready-to-wear. His namesake company, established in 1981, currently produces a range of products under his signature Michael Kors Collection, MICHAEL Michael Kors and Michael Kors Mens labels. These products include accessories, footwear, watches, jewelry, women’s and men’s ready-to-wear, eyewear and a full line of fragrance products.Michael Kors stores are operated, either directly or through licensing partners, in some of the most prestigious cities in the world, including New York, Los Angeles, London, Milan, Paris, Munich, Istanbul, Dubai, Seoul, Tokyo, Hong Kong, Shanghai and Rio de Janeiro. The company prides itself on hiring and retaining diverse talent and providing an inclusive work environment for all, while celebrating global events and cultures that reflect the diversity, experiences and perspectives of people around the world.Behind this burgeoning empire stands a singular designer with an innate sense of glamour and an unfailing eye for timeless chic. Michael Kors has won numerous accolades within the fashion industry, been honored for his philanthropy, and earned the respect and affection of millions. Wholly dedicated to a vision of style that is as sophisticated as it is indulgent, as iconic as it is modern, he has created an enduring luxury lifestyle empire with a global reach.

Founded in 1981

New York, New York, USA

8.6K employees (816 in marketing)

MichaelKors.com