Associate Manager, Toy Marketing - Innovation at Mattel | El Segundo, CA | $110K/yr – $125K/yr

Associate Manager, Toy Marketing - Innovation

El Segundo, CA (On-site)

$110K/yr – $125K/yrMid Level5+ years expFull time

Posted 3 months ago

The other 99% submit and hope. You're about to do something different.

Drive end-to-end toy product development for multiple brands, with cross-functional collaboration to shape 3–5 year roadmaps and franchise strategy.

Must-have: 5+ years in brand marketing or product development with consumer insights.
Standout: Cross-functional leadership and data-driven concept validation for executive reviews.

Own end-to-end product development for 2+ new brands, from early concept through launch readiness.
Lead consumer insights, competitive analysis and market landscaping to inform product positioning, feature sets, pricing tiers, and differentiation strategy.
Own toy business performance including revenue, margin and sku productivity.
Collaborate with Design, Development, Packaging, Insights, and Finance to ensure products deliver strong consumer value, clear play patterns, and meaningful innovation.
Assist in coordinating with regional commercial teams in gaining buy-in to global product strategies at all levels.
Partner with leadership to build 3–5 year toy product roadmaps, balancing innovation and refresh cycles.
Partner with leadership and LOBs (lines of business) on franchise extension strategies and integrated execution.
Inform demand creation by providing input to Brand Marketing / Creative on messaging and feature storytelling.
Prepare and deliver compelling, data-backed presentations for new concept explorations and milestone reviews, supporting executive decision-making.

5+ years (3 years with MBA) of experience in brand marketing (on brand or agency side), franchise management/marketing, content marketing, or purpose-driven strategy/marketing.
Roles in category management, product marketing, or product development a plus.
Consumer-centric mindset: Strong understanding of consumer trends and ability to translate insights into product recommendations.
Project management: Highly organized, detail-oriented, and able to manage multiple workstreams simultaneously.
Analysis skills: Ability to synthesize complex information into clear, actionable takeaways.

Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential.