Associate Manager, Toy Marketing - American Girl

El Segundo, CA (On-site)

$110K/yr – $125K/yrMid Level2+ years expFull time

Posted 2 days ago

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Job Summary

Own and manage the product segments day-to-day, serving as the primary contact for toy inquiries while partnering across functions to develop strategies, manage the portfolio and drive timely, budget-conscious product launches.

  • Lead cross-functional collaboration to translate consumer insights into market-ready toys
  • Own lifecycle, analytics and presentation of strategic updates across markets

Job Description

Responsibilities

  • Own the day-to-day management of the product segments and act as point of contact for toy inquiries and dissemination of toy information.
  • Work in collaboration with the manager to manage the product portfolio and all key product line tools and documents, develop business strategies, objectives & insights and manage the P&L.
  • Ensure all toy marketing projects are supported by business strategy, objectives and insights.
  • Work closely with cross-functional partners (Product Design, Packaging, Development, etc.) to bring innovative and compelling toys to market on time and on budget, backed by Consumer Insights.
  • Collaborate with manager in gaining buy-in for global product strategies at all levels, as well as executional commitment from internal partners to activate across key markets and key lines of business.
  • Assist with managing margin targets and line plans from initiation to completion with cohesive hand off to commercial team.
  • Prepare for and deliver presentations that convey a strategic message to large audiences. Present with confidence regularly to drive brand strategy and products.
  • Own product lifecycle, working closing with the supply planning, demand planning, retail and commercial teams.
  • Lead global business reporting and analysis.
  • Monitor key trends, brands and competitors’ performance in all markets.

Requirements

  • 2+ years relevant work experience in marketing with MBA or 5+ years without MBA, preferably in product development, or in a retail or consumer driven company. MBA preferred but not necessary with the right experience.
  • Thorough understanding of marketing mix and KPIs
  • Nimble and flexible thinking, ability to quickly learn and apply new ways of thinking.
  • Excellent analytical and project management skills.
  • Experience analyzing data and managing financials
  • Ability to synthesize data and pull insights to create recommendations
  • Strong skills presenting in front of large groups and a senior level audience
  • Highly organized, independent and detail oriented with strong follow up skills
  • Excellent written and verbal communication skills
  • Strong time management, planning and project execution skills
Mattel logo

Mattel

La Mauritano-Tunisienne des Télécommunications est le premier opérateur mobile en Mauritanie.

Founded in 1999
Nouakchott, Nouakchott-Nord Region, MRT
318 employees (51 in marketing)

Headcount Trend

Current headcount: ~318

Marketing Team

Marketing Team Size
38 (12% of company)
Marketing Roles Posted (Last 30 Days)
25