Responsibilities

• Identify and recruit new creators with proven potential to drive affiliate performance across TikTok Shop, ShopMy, and all creator affiliate programming.
• Partner with the Influencer and Ecomm teams to evaluate creator fit based on engagement, conversion trends, and alignment to brand values.
• Manage onboarding, orientation, product/gifting, and education for new affiliates to ensure seamless integration into the program.
• Support coordination of creator outreach campaigns, communications, events, engagement, and recruitment incentives.
• Lead ShopMy gifting campaigns including creator outreach campaigns, communications, recruitment incentives, and inventory management.
• Develop and maintain relationships with active affiliates to increase engagement, motivation, and productivity.
• Support the execution of creator incentive programs, challenges, webinars, and exclusive product access that drive ongoing participation.
• Act as the liaison between the brand and affiliate community, collecting feedback and insights to refine approach and enhance creator experience.
• Partner with manager to identify top-performing affiliates and create recognition or tiering models that reward results.
• Track key KPIs and provide regular performance summaries with actionable insights on creator engagement and content trends.

Requirements

• 3+ years of experience in social commerce, influencer marketing, affiliate marketing, or e-commerce.
• Experience working with creators, affiliates, and/or influencer programs, ideally in beauty or consumer brands.
• Strong knowledge of Influencer Marketing and/or the creator affiliate landscape.
• Proven ability to recruit, onboard, and manage creator relationships.
• Experience tracking KPIs, analyzing performance, and translating insights into action.
• Excellent communication, organization, and project management skills.
• Proficiency in Excel/Google Sheets and performance reporting.
• Passion for beauty, product storytelling, and emerging social commerce trends.

Benefits

• annual bonus
• comprehensive benefits package including medical, dental and vision insurance
• flex paid time off program
• parential leave
• employee discount/perks
• a retirement plan with employer contributions
• Summer Fridays
• opportunity to work from anywhere for two weeks during the calendar year
• December wellness/shutdown week for applicable positions