Associate Manager Search & LLM PC

Hoboken, NJ (On-site)

$89K/yr – $133K/yrMid Level3+ years expFull time

Posted 3 days ago

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Job Summary

You will own the end-to-end AI driven optimization of Unilever’s digital properties, coordinating tracking, content strategy, and discoverability initiatives across Brand.com, Retail.com, and social platforms.

Lead LLM tracking, reporting, and intelligence to optimize SOV, sentiment, and backlink strategy.
Drive content optimization for AI-driven discoverability across owned, retail, and social surfaces.
Collaborate with cross-functional teams (Content, UX, PR, Legal, Insights) to align SEO, social, and brand initiatives.

Job Description

Responsibilities

LLM Tracking, Reporting & Intelligence
Support tracking and reporting of AEO KPIs such as Share off Voice (SOV), brand sentiment, and citation share.
Maintain and evolve prompt tracking frameworks, “must-win” queries, and competitive benchmarking analyses
Conduct ongoing performance analysis and identify optimization opportunities
Brand.com Content (Owned Ecosystem Optimization)
Support development of search-optimized content strategies for brand websites, focusing on answer-first formats (FAQs, expert content, educational pages)
Partner with content, UX, brand teams, R&D, Legal, and Consumer Insights to optimize blog like content, PDPs, and campaign landing pages for AI-driven discoverability
Authority Building & Backlink Strategy
Partner with PR, content, and agency teams to identify opportunities for high-quality backlinks and third-party coverage
Contribute to development of content and partnerships that strengthen brand presence in sources leveraged by LLMs

Requirements

BA/BS in Marketing, Digital Media, Communications, or related field
3–5+ years of experience in digital marketing, search (SEO/SEM), content strategy, or analytics
Analytical mindset with experience working with performance data and dashboards
Curiosity and passion for emerging technologies, particularly AI and generative search
Experience with LLM tools, prompt testing, or AI-driven search platforms (e.g., ChatGPT, Gemini, Copilot)
Familiarity with content optimization principles including E-E-A-T and structured data
Exposure to social search strategies and platform-specific optimization
Experience working with cross-functional teams and agency partners within a large, matrixed organization and global brand environment

Benefits

Unilever employees are eligible to participate in our benefits plan. Should the employee choose to participate, they can choose from a range of benefits to include, but is not to exceed, health insurance (including prescription drug, dental, and vision coverage), retirement savings benefits, life insurance and disability benefits, parental leave, sick leave, paid vacation and holidays, as well as access to numerous voluntary benefits. Any coverages for health insurance and retirement benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.

Unilever

Every day, 3.4 billion people around the world enjoy our products - from ground-breaking brands like Hellmann's, Domestos, Dove and Rexona (to name just a few). Our brands lead the way - innovating in their fields, delighting their consumers and powering our business forward. And it is our people who make everything happen. Our bright and curious people who imagine and create the future - diverse, passionate and ambitious people. A role with us means endless opportunities with global brands that make markets and people who play to win. We make markets and create cultures through some of the biggest brands and best-known products in the world. Talented teams in 190 countries redefine the way we do business and set new standards for our brands. Always learning, always innovating. Is this your moment?

London, England, GBR

128K employees (15,146 in marketing)

www.unilever.com