Associate Manager, Programmatic

Seattle, WA (Hybrid)

$65K/yr – $75K/yrMid Level2+ years expFull time

Posted 5 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own programmatic and in-app campaign execution with channel leadership and analytics to drive client growth.

  • Campaign Execution: Own day-to-day and strategic cross-channel campaigns across in-app, display, video, and CTV to hit performance goals.
  • People & Client Leadership: Mentor a small team and serve as the main client contact, delivering clear recommendations and updates.
  • Growth & Optimization: Spot upsell opportunities and optimize campaigns using data and platform insights to drive longer-term value.

Job Description

Responsibilities

  • Lead Campaign Execution Across Channels
  • Manage flawless campaign execution across in-app and programmatic channels including display, video, and CTV—guiding both day-to-day and strategic elements.
  • Manage and Develop Talent
  • Mentor and support a small team of Associates and Senior Associates, ensuring high-quality output and timely delivery. Provide coaching, review work, and foster individual growth.
  • Drive Strategic Growth
  • Actively identify and act on upsell, cross-sell, and account expansion opportunities. Use media knowledge and business acumen to guide clients toward long-term success.
  • Support Creative Testing and Innovation
  • Work closely with internal creative and analytics teams to develop and test new concepts, formats, and messaging frameworks tailored to performance goals.
  • Own Client Relationships
  • Operate as the main point of contact for small to mid-sized clients or as the programmatic channel lead within larger accounts. Present recommendations and performance updates with confidence and clarity.
  • Analyze and Optimize Performance
  • Use platform data, third-party tools, and internal insights to surface trends and craft data-backed strategies. Translate findings into clear, actionable recommendations.
  • Operate with Independence
  • Manage your accounts and team with growing autonomy. Take ownership of strategy development, escalation handling, and cross-functional collaboration with limited oversight.

Requirements

  • 4-year degree or equivalent experience
  • 2+ years of digital marketing experience, ideally in programmatic and in-app execution (Google Ads, DSPs, MMP tracking)
  • Experience managing client relationships and leading discussions across stakeholders and levels
  • Ability to mentor junior team members and review deliverables with precision
  • Strong communication and presentation skills, with comfort adapting to a variety of audiences
  • Demonstrated analytical skills and a clear approach to problem-solving
  • Familiarity with media planning, platform best practices, attribution concepts, and campaign optimization
  • A collaborative, self-starter mindset with a passion for learning and improving
  • Location requirement: This is a hybrid role based in Seattle or Brooklyn (NYC), with ~2 days/week in-office.

Benefits

  • Hybrid work environment with flexible hours
  • Unlimited PTO + company holidays
  • Comprehensive medical, dental, vision, and disability coverage
  • Life & AD&D insurance
  • 401(k) with company match
  • Paid parental leave & family support
  • Pet care perks & insurance
  • Learning & career development
  • Employee wellness programs
  • Commuter & transit benefits
  • Exclusive employee discounts
New Engen logo

New Engen

3.6 Glassdoor

New Engen is a digital marketing agency driving impact for brands across every phase of the customer journey – maximizing it, measuring it, and repeating it. Through a genuine passion for building brands, a relentless desire to challenge the status quo, and deep digital expertise across hundreds of brands and verticals, we put our clients on the cutting edge of what’s possible in digital marketing.

Founded in 2016
Seattle, Washington, US
479 employees (204 in marketing)
74% recommend to a friend
97% CEO approval

Traffic Signals

Monthly Visitors
33.3K
Monthly Google Ads Budget
$53
Traffic Source Mix
Search
30.6%
Direct
45.4%
Referral
15.4%
Social
6.9%
Paid
1.4%

Headcount Trend

Current headcount: ~471

Marketing Team

Marketing Team Size
184 (39% of company)
Median Career Experience
9 years
Median Tenure
3.3 years
Marketing Roles Posted (Last 30 Days)
27

Funding

Total Funding
$10.6M
Last Raise
$8.1M
Private Equity, 4 years ago

Funding History

  • Dec 2021
    Private Equity
  • May 2017
    Series A • $8.1M
  • Sep 2016
    Seed • $2.5M

Recent News