Associate Manager, Paid Social Performance Marketing at The Digital Stronghold | USA

The Digital Stronghold

Associate Manager, Paid Social Performance Marketing

USA (Remote)

Salary Not AvailableMid Level3+ years expFull time

Posted 3 months ago

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Job Summary

Drive paid social and cross-channel ecommerce growth for The Digital Stronghold brands.

Must-have: 3–5 years managing Meta and TikTok paid social with proven ROI.
Standout: Strong cross-functional collaboration with Marketing, Creative, UX, and Analytics.

Job Description

Responsibilities

Own the setup, execution, and optimization of paid social campaigns across Meta (Facebook & Instagram) and TikTok Ads platforms
Manage campaign types including ASC, Traffic, and DPA campaigns
Monitor and optimize bids, budgets, targeting, placements, and creative performance to improve KPIs such as CTR, CVR, CPA, and ROAS
Support paid search initiatives as needed across platforms such as Google Ads and Microsoft Ads
Analyze campaign performance, audience insights, and performance trends to identify optimization opportunities
Support a structured test-and-learn environment through A/B testing across creatives, bidding strategies, and campaign structures
Contribute to incrementality testing and performance measurement efforts
Conduct competitive analysis and competitor ad research to identify growth opportunities and emerging trends
Partner closely with Marketing, eCommerce, Creative, UX, and Analytics teams to align campaigns with promotional calendars and business priorities
Collaborate with creative and content teams to develop compelling ad copy and visual creative aligned with brand voice and campaign goals

Requirements

3–5 years of hands-on experience managing paid social campaigns, particularly across Meta and TikTok Ads
Experience with ecommerce performance marketing and customer acquisition strategies
Familiarity with ASC, Traffic, and DPA campaign structures
Experience with Google Ads and/or Microsoft Ads is a plus
Strong analytical skills with experience using GA4, Adobe Analytics, or similar reporting tools
High attention to detail across campaign setup, tracking, reporting, and optimization
Understanding of A/B testing and conversion rate optimization principles
Strong communication and collaboration skills
Experience working within Shopify-based eCommerce environments preferred
Bachelor's degree or equivalent experience in Marketing, Business, Analytics, or a related field

Preferred

Experience with Shopify-based eCommerce environments preferred

The Digital Stronghold

The Digital Stronghold is a multi-brand platform supporting leadingdigitally native men’s apparel, accessories and grooming brands inaccelerating their growth. Our brands include Taylor Stitch, The Tie Bar, Boston Scally, and Pedal Mafia.We exist to create an environment for men’s interest brands to thrive together. At the heart of our belief is that when you have shared learnings, shared services and shared centers of excellence you are able to create something that propels both growth and profitability. In short, we are better together.We exist to be a support system for the brands so they can focus on the things they are best at and love the most. We have seen first hand what adding amazing shared services around finance/accounting, digital marketing, digital product, operations and logistics can do to make a brand breakthrough to grow faster and become more profitable.We believe each brand and the products within those brands are unique and should stay that way. We don’t want to control the brand, messaging or product. We want to exist quietly in the background helping our brands build the best experience possible for their customers to strengthen the genuine bond between a community of customers and the brand.We believe in sustainable and responsible growth. Brands who try to grow too fast generally lose a connection with their customers and lose focus on the importance of building great product. Of course we love to see growth but we don’t want to see that at the expense of brand and product integrity.If you’re an amazing brand, we’d love to have you join us. If you’re a customer, we’d love to hear from you.

thedigitalstronghold.com