Responsibilities

• Execute the social media strategy across TikTok and Pinterest
• Develop and produce high-quality, platform-native content (TikTok-first, short-form video)
• Lead UGC campaigns execution
• Concept, shoot, and edit self-produced content (lo-fi, reactive, trend-driven)
• Adapt global assets into locally relevant content for North America
• Ensure content is aligned with brand voice, priorities, and launches
• Execute the editorial calendar and posting cadence defined by leadership
• Ensure timely and accurate content publishing across platforms
• Support campaign and launch rollouts through consistent social execution
• Maintain strong coordination with cross-functional teams on key moments

Requirements

• 3+ years of experience in Social Media Marketing
• Strong passion for beauty and skincare
• Highly tuned into social media trends and digital culture
• Strong knowledge of TikTok and Pinterest ecosystems (formats, algorithms, best practices)
• Proficient in content creation tools and video editing (native apps + editing software)
• Highly creative, with a strong eye for engaging and thumb-stopping content
• Agile, hands-on, and comfortable in a fast-paced, test-and-learn environment

Benefits

• medical, dental and vision insurance, flex paid time off program, parental leave, employee discount/perks, a retirement plan with employer contributions, Summer Fridays, opportunity to work from anywhere for two weeks during the calendar year and December wellness/shutdown week for applicable positions.